Tag: attendance

Record attendance for HK International Licensing Show Asia

Organiser Hong Kong Trade Development Council says that than 23,000 visitors joined the 17th edition of its Hong Kong International Licensing Show this month. The three-day fair (7-9 January) attracted a record attendance when it ran concurrently with the eighth Asian Licensing Conference (7-8 January). Speaking at the show, HKTDC Executive Director Margaret Fong said the shifting economics of global manufacturing have created challenges for...

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Record attendance as 85th UFI Congress kicks off in St Petersburg AsiaEurope

Over 450 global event professional representing UFI members in more than 54 countries have gathered in St Petersburg, Russia, for the association’s global congress, taking place from 31 October to 3 November. The event kicked off with the 2018 UFI General Assembly, chaired by 2018 president Corrado Peraboni of Fiera Milano. Peraboni commented: ““It has been a busy year serving the growing global community of...

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Chinese attendance to German trade fairs has doubled AsiaEurope

The number of Chinese visitors to German trade fairs has doubled since 2007, according to new figures released by AUMA, the association of the German trade fair industry. Around 85,000 visitors from China came to Germany in 2017, to learn about the industry and pave the way for business relations. The number of visitors from all countries outside Europe rose by 30% in the same...

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CEIR releases part two in its ‘How to grow attendance’ series Americas

The Center for Exhibition Industry Research (CEIR) announced the release of the second report in its newest series for attendee marketers, How to Grow Attendance, Dallas, 8 May. Report Two: Marketing Channel Mix and Other Tactics that Drive Growth identifies the most popular marketing channel mix and other tactics used in the attendee marketing toolkit, as well as pinpointing the most effective tactics in driving...

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