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Shenzhen World China successfully stages gift and home show

The 28th China (Shenzhen) International Gifts, Handicrafts, Watches & Houseware Fair (Spring Edition), was staged in Shenzhen World Exhibition and Convention Centre, 20-23 June.

Organised by Reed Huabo Exhibitions, a member company of Reed Exhibitions. The UFI-approved event covered 160,000sqm of exhibition space, a 50 per cent increase in scale compared with 2019.

Reed Huabo Exhibitions worked with Shenzhen World Exhibition and Convention Centre in order to create a safe exhibiting environment. Fences were used to shape entrance passages and manage the flow of visitors. Face masks were distributed to guests who did not have them, and visitors had to present their green travel QR code and accept an infrared temperature measurement, in addition to security checks, to gain access to the venue. 

Frequently touched surfaces, including bathrooms, lifts and vending machines were disinfected constantly, and radio announcements frequently reminded attendees to respect social distancing measures and to wash hands properly. Medical rooms and isolation areas were on site, as were ambulances o ensure an immediate response in case of any emergency.

Many exhibitors used booth live streaming to attract attendees, and Reed Huabo Exhibitions launched a WeChat mini program to allow exhibitors and buyers to keep in contact 24 hours a day. Shenzhen World has been working to construct a smart venue, intelligent digital service platform and live streaming space, as well as providing fast and stable internet connections via full 5G signal coverage and sound IT infrastructures.

Shenzhen International Knitting Exhibition was also held at the venue, 22-24 June, which next hosts the 20th China International Automotive Aftermarket Industry and Tuning Trade Fair in July, an UFI-approved event organised by Guangzhou Jiuzhou Tarsus Exhibition.