
The collapse of its signature event presented unseen opportunities for one of the US’s most international associations. Antony Reeve-Crook investigates. When the National Cable Television Association announced plans to ‘sunset’ its annual Internet and Television Expo (INTX) trade show in 2016, the term couldn’t have been more appropriate. The association was about to retire a 65-year-old event titled the Cable Show that it had dressed...
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