Why now is the time for exhibitions to invest, says Aidan Augustin, co-founder and president at Feathr.
Phil Soar questions whether the exhibition industry pays attention to what’s going on in the world, the purpose of researching and asks if knowing the facts will make any difference at all.
Pre-empting the evolving trajectory of the exhibition industry could pay off big time, say industry future-gazers. —- Author Douglas Adams opined that technology is a word to describe ‘something that doesn’t work yet’. This will have a ring of truth for any industry veteran who has seen fads come and go. Looking further into the future, however, and assessing where current visitor behavioural patterns are...
In an age where print and digital seemingly fight it out for consumers’ attention, Future Publishing’s Jonny Sullens tells EW's sister title EN why events and exhibitions are forever relevant.