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Exhibition’s crystal ball: the industry imagines the future Expert OpinionFeaturesWorld

Pre-empting the evolving trajectory of the exhibition industry could pay off big time, say industry future-gazers. —- Author Douglas Adams opined that technology is a word to describe ‘something that doesn’t work yet’. This will have a ring of truth for any industry veteran who has seen fads come and go. Looking further into the future, however, and assessing where current visitor behavioural patterns are...

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