Maritz acquires Convention Data Services from Freeman

Maritz, a leader in meetings and event management, has acquired Convention Data Services (CDS), a registration, on-site and lead services partner for trade shows and association events. The deal was effective, 1 July.

“By adding this new portfolio of clients from CDS, Maritz significantly increases our share of the market and positions us well for the future,” said David Peckinpaugh, president and CEO of Maritz. “This acquisition exemplifies our commitment to supporting association and trade show events through this era of shifting attendee expectations and behaviours.”

Over the last 15 years, Maritz has continued to strengthen its commitment to the events industry, starting with the acquisition of Experient. With the addition of CDS to its portfolio, Maritz should be able to accelerate bringing new products to market.

Maritz has advised clients they will not see any immediate changes as the company begins the integration process and can expect to receive the same service from their team.

“The industry will continue to receive the outstanding experience they’ve come to expect from both organisations,” said Darren Phelan, president of CDS. “We’re excited to share more about how our combined expertise will benefit association and trade show organisers. With so much talent in one organisation, we will lead industry innovation to help solve some of the biggest challenges facing the events industry.”

“We are confident Maritz is the right home for CDS and its talented team,” said Paul Fletcher (pictured), Freeman’s chief operating officer, audio visual & event technology. “Freeman remains focused on delivering unforgettable experiences to ensure we are best positioned to drive meaningful and impactful events for organisers, exhibitors and attendees.”

Maritz and Freeman are privately owned companies. Terms of the transaction were not disclosed.

To learn more about CDS, visit