Malaysia marks UFI Asia-Pacific Week 2022 with food donation drive

Malaysia’s UFI members have been contributing to a food donation drive to kick off Asia-Pacific Week 2022 - a series of member-led, local activities across Asia, commencing 28 March 2022.

Jom Makan (Let’s Eat) and Food Donation Drive is a networking event driven by convention bureau MyCEB and open to all UFI members in Malaysia and local exhibition industry players. It involves food tasting and most importantly a food donation drive in collaboration with local NGO, Food Aid Foundation.

“This informal gathering with a CSR activity allows Malaysia’s UFI members to network with the business community and strengthen our joint efforts in reviving the exhibition and trade industry. It is my fervent hope that today’s congregation not only ensures persistence in elevating the exhibition and trade portfolio while awaiting the borders reopening, but it also pushes the industry to position and stage Malaysia as a central hub for exhibition activities in staging the global show,” said Dato’ Sri Abdul Khani Daud, CEO of MyCEB.

Explaining further about the Jom Makan and Food Donation Drive, Mr Noor Ahmad, UFI Ambassador, explained: “The Covid-19 pandemic is causing hardship for communities across Malaysia, hence we are committed to providing help wherever we can. We hope our donation will bring some immediate relief to the people in need.”

Alan Pryor, general manager of Kuala Lumpur Convention Centre, added: “We applaud MyCEB’s efforts in galvanising the forces in an apt opportunity and, are delighted to be supporting this food donation initiative to provide nutrition and food to the communities in need. The overwhelming support by the exhibitors, organisers and partners demonstrates the solidarity and sensitivity of the exhibition community to the local communities. Business events are about exchanging resources, creating opportunities and leaving behind legacies. Today is a reflection of the industry’s commitment to always give back and to nurture our extended communities through the simple act of coming together. We look forward to supporting more industry initiatives such as this in the future."

Photo: The launching of Food & Hotel Malaysia 2022 and UFI Asia-Pacific Week 2022's Jom Makan & Food Donation Drive’officiated by Dato’ Sri Hajah Nancy Shukri, minister of tourism arts and culture accompanied by Dalphine Ong, CEO of Food Aid Foundation; Ian Roberts, vice-president of Informa Markets Asia; Tan Sri Dato’ Seri Panglima Mohd Azumi Bin Mohamed (Rtd), co-chairman of Informa Markets Malaysia; Dato’ Sri Abdul Khani Daud, CEO of MyCEB; Dato’ N. Subramaniam, president of Malaysia Association of Hotels and Mr Alan Pryor, GM of Kuala Lumpur Convention Centre