The Italian Exhibition Group and Deutsche Messe AG have signed an agreement to launch new events in Mexico.
The first will be the Active Sports Expo, taking place in Leon, Mexico from 25-27 November 2021. This will combine the regional knowledge Deutsche Messe has of the area, with IEG’s expertise in the fitness sector, as the organizer of RiminiWellness.
Corrado Peraboni, CEO of Italian Exhibition Group (pictured), commented: “We have spent these pandemic months preparing the international development of our flagship products. The agreement with Deutsche Messe is an integral part of this strategy.
“The collaboration between two top European players seemed the best way to tackle such a highly promising market as Mexico and, after Wellness, we and our German colleagues will assess the possibility of developing further products.”
Bernd Rohde, CEO of Hannover Fairs Mexico, added: “Thanks to the joint venture between Deutsche Messe and the Italian Exhibition Group, we form a solid alliance that will bring together years of experience, knowledge, best practices, new products and global leading clients.
“All together, this will allow us to launch leading events in Mexico and Latin America. Our first joint event, Active & Sports Expo, will be the best opportunity to show the great potential of the Mexican and Latin American market for new global business, such as the sport and wellness industry.”