Diane Bjorklund, founder of Eventful Management Group and Stephanie Selesnick (pictured), president of International Trade Information, Inc. have announced the release of the International Exhibitor Representation Programme (IERP).
The IERP was developed by the two US-based tradeshow professionals as a win-win for both show organisers and international exhibitors unable to travel to physical show site and still wanting to sell into a foreign market. The programme is available for physical exhibitions all over the world.
IERP functions as a remote booth or pavilion (depending on the show) using in-country exhibition professionals filling in for exhibitor teams unable to travel to the show site. Using professionals provides far superior booth set up and staffing than hiring models or students to try and sell exhibitors’ products, equipment or services.
“We want show organisers to look upon us a resource for both your sales team and exhibitors – and ultimately attendees who want to buy from all over the world,” explains Bjorklund.
Selesnick adds: “The IERP saves organisers’ revenue by having their international exhibitors’ booths staffed by more qualified representatives than typical temp staff. This programme is designed to help exhibitors unable to travel in person to continue selling (or break into) targeted market(s). As we know, although people aren’t travelling, products and equipment are.”