London-based event website business ASP has launched Content Health Check (CHC), a free service for its client base, designed to prime customer websites for business.
Jon Benjamin, ASP’s commercial director, said: “ASP always strives to assist exhibition and event organisers. This is why we are going to use our 23 years event website experience to provide free content health checks for all of our clients.
“From UX to SEO, through to navigation, data building and everything in between, we are going to invest time in making sure our client’s websites are perfectly placed to attract and to offer a great platform for their exhibitors, sponsors and visitors.”
The CHC is the latest in a series of initiatives by ASP, which also recently launched Composer, a new web platform and developed Limelight, a free exhibitor showcase tool. ASP is also active in a tree reforestation campaign for the industry and says it will pay for an additional 10 trees to be planted for each website that undergoes a content health check.
Benjamin added: “It’s an understatement to say that it’s been a very difficult time for everybody involved in exhibitions and events, but we truly believe in doing what we can for our customers and our industry while ensuring we are continuing to develop as a business.”