First exhibition in Hong Kong CEC in 2021 reinforces value of face to face events

The Hong Kong Convention and Exhibition Centre (HKCEC) welcomed its first exhibition of 2021, when the Hong Kong International Dental Expo and Symposium (HKIDEAS) was successfully organised, 22-24 January.

The three-day exhibition drew an average daily attendance of over 3,000 dental professionals. 

Stringent preventive health and safety measures were implemented by the organiser and the venue  for this annual event which had been postponed from its  August 2020 slot due to the pandemic. 

Ms Kanas Ng, associate sales director of iTero, Hong Kong & Taiwan, one of the exhibitors, was excited to attend an in-person show again. “We were eager to participate in HKIDEAS and promote our products at one of the biggest events in the dental industry.  With all the comprehensive preventive measures implemented by the event organiser and venue, we felt safe and sound.” 

Dr Century Tsang, president of Hong Kong Dental Association cum the HKIDEAS Organising Committee, was happy with the attendance. “Thanks to the support from Hong Kong Convention and Exhibition Centre (Management) Limited (HML), we were excited to host the physical expo and symposium successfully at the HKCEC to allow face-to-face interactions and exchange of ideas among our members.”

Ms Monica Lee-Müller, managing director of HML, added: “The well-attended exhibition is a great kick-start of 2021.  It clearly demonstrated strong demand for physical events and assured us that physical events cannot and will never be replaced.  We are committed to working closely with organisers to implement stringent preventive and social distancing measures to enable events to be held safely.  We will also continue our investment in facility renovation and the construction of the 5G network.” 

HKIDEAS featured 23 parallel sessions and four workshops, which incorporated live video conferencing.  Attendees came from Hong Kong, China, UK, USA, Japan, Singapore, Malaysia, Taiwan and Lebanon, to share the latest clinical insights and international intelligence.