Features

A world of change FeaturesWorld

UFI president Corrado Peraboni talks to EW about his past, his future, and the moves being made by the association in light of an ever more demanding audience – Interview by Antony Reeve-Crook The president of UFI, Corrado Peraboni, began his career as a representative of Italian foreign ministry in the former Fiera Milano public body in 1996, while working as a consultant in Latin...

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Frame your future FeaturesWorld

For the second instalment of our Women in Exhibitions thread, EW asks what are companies and associations doing to enable women – and what could they be doing. – Interview by Sarah-Claire Picton  In the last edition of EW we addressed the need for more women in senior roles in the exhibition industry with the help of representatives from Europe, Asia and the Americas. Here, we...

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Verona vignettes EuropeFeatures

EW takes a look at the exhibition industry in Verona, as Italy considers major national investment and support for SMEs. – Words by Sarah-Claire Picton In February this year, the General Assembly of Confindustria (Confederation of Italian Industries) discussed in Verona how to transform the Italian economy within upcoming five year plans. The idea is to create at least 1.8m jobs; grow real GDP by 12...

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Navigating foreign waters Expert OpinionFeatures

Lumière du Soleil’s Svetlana discusses the pitfalls of using the same marketing campaign material in multiple destinations. We operate in an age whereby international marketing is easier than ever. We have access to almost unlimited information, market entry procedures in many countries are relatively transparent and the success of numerous transnational corporations acts as an incentive for other companies to take this path. In the...

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The personal touch Features

The customer journey can remain bespoke for every visitor despite an expanding event profile, says Expoplatform MD Tanya Pinchuk. The customer journey becomes increasingly complicated as shows grow. And with the global exhibitions landscape marked by acquisitions in recent months, talk in our office has switched to the issue of keeping the visitor experience personal throughout the formation of increasingly large businesses. Perhaps technology can...

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