Expert Opinion

Talking Point: Brazil’s business exhibition marketplace
Americas / Expert Opinion / News
31 Jul 2018

Talking Point: Brazil’s business exhibition marketplace

Sarah-Claire Picton speaks to Juan Pablo De Vera, Reed Exhibitions’ senior vice-president of Latin America, about launching trade shows in Brazil, government support in M&E, new venues, perceived obstacles and more. What are the key reasons for global exhibition organisers to launch their events in Brazil at the moment? The Brazilian exhibition market is one of the most dynamic around the world today. It is recognised...

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Six secrets for successful trade show staffing
Expert Opinion / News / World
25 Jul 2018

Six secrets for successful trade show staffing

By Marta Gorka, marketing and communications specialist at Skyline Whitespace. When you exhibit at a trade show, the most important thing you need to do is attract attention – the good kind – from the attendees. After all, if they don’t notice your presence, you’re not going to make much of a return on your investment. Exhibition stands are, naturally, a prime factor, but you...

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How to win friends & influence people
Expert Opinion / News
23 Jul 2018

How to win friends & influence people

RAI Amsterdam and Dutch media company Sanoma have teamed up to help you provide a better experience for your exhibitors. Recognising a need for concrete information on the real impact of events, Finnish multi-channel media company Sanoma launched a large-scale research project in 2016. The approach was steered toward turning insights into practice. In 2017, Sanoma and RAI Amsterdam teamed up to action further research fuelled...

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New ways of thinking with blockchain
Expert Opinion / News
13 Jul 2018

New ways of thinking with blockchain

Enrico Gallorini, CEO, GRS Research & Strategy, explores blockchain and looks at how it will impact our lives from a business perspective. “For the first time, one internet user is now able to transfer a unique piece of digital property to another internet user” In the last three decades we have experienced the power of technology in creating connections, even where previously it seemed impossible. In...

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Taking a brand off the page and into the real world
Expert Opinion / News / World
13 Jul 2018

Taking a brand off the page and into the real world

What should your brand look like, and what should your audience feel, when they pour through the doors at your event? Exhibition World speaks to Ben Turner (pictured), founder and MD of UK-based creative events agency WONDER London, who talks through the agency’s unique research project. At WONDER London, we are the masters of real-world brand representation. Lifting your brand, off the page and into...

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Navigating foreign waters
Expert Opinion / Features / News
03 Jul 2018

Navigating foreign waters

Lumière du Soleil’s Svetlana discusses the pitfalls of using the same marketing campaign material in multiple destinations. We operate in an age whereby international marketing is easier than ever. We have access to almost unlimited information, market entry procedures in many countries are relatively transparent and the success of numerous transnational corporations acts as an incentive for other companies to take this path. In the...

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A new digital model for the tradeshow industry
Expert Opinion / News / World
01 Jul 2018

A new digital model for the tradeshow industry

AMR executive chairman Denzil Rankine on new ideas, new revenue streams and new skillsets in tomorrow’s digitalised exhibition industry. Look at a photograph of a tradeshow 10 or 20 years ago. It looks much the same as most today; plenty of big stands plenty of profit for the organiser. But don’t be fooled. The audience has changed. Visitors used to travel to trade shows to...

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Realising potential
Expert Opinion / Features / News / World
19 Jun 2018

Realising potential

Kai Hattendorf, UFI managing director, raises big questions and reflects on different discussions in his most recent UFI Column featured in Exhibition World (Issue 3 | 2018), online now. The second quarter of the year is the busiest time of the year for most of us, and it is not different for the UFI team. Whether it’s travelling to our own events and membership meetings around the...

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Aida Lutaj discusses the Balkans’ trade show sector
Europe / Expert Opinion / News
11 Jun 2018

Aida Lutaj discusses the Balkans’ trade show sector

Aida Lutaj, CEO, Expocity Albania speaks to Sarah-Claire Picton about the Balkans’ trade show sector, looking at how the industry has changed and what key industry innovation and projects are fuelling this change. I took over the role at Expocity Albania, last year (May 2017), with the goal to scale the brand and grow it into a number one regional player. We are based out...

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State of the global events market: Tips, insights and trends
Expert Opinion / News / World
30 May 2018

State of the global events market: Tips, insights and trends

Following her trip to IMEX in Frankfurt in mid-May, Masha Boh (pictured), business development manager at The Brewery, discusses the state of the global events market – offering tips, insights and trends. What is the state of the global events market? IMEX18 felt busier than usual, with buyers from all over the world congregating in the German financial capital. The most common clients I met were from...

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M&A activity going strong as events industry approaches critical juncture
Expert Opinion / News / World
29 May 2018

M&A activity going strong as events industry approaches critical juncture

The events industry, with many recent examples, remains attractive to strategic and financial buyers – why is investment booming in this space? Eric Lawson-Smith, a partner focused on Media and Internet at M&A advisory firm Arma Partners, explores this question addressing M&A activity. Consolidation has been a prominent and recurring theme in the B2B events sector over the past 18 months, cropping up most recently...

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What is Blockchain and what we will do with it?
Expert Opinion / News / World
08 May 2018

What is Blockchain and what we will do with it?

Enrico Gallorini, CEO, GRS Research & Strategy, discusses Blockchain and its key role within the global exhibition industry. During the recent UFI European Conference in Verona, 2- 4 May 2018, the Digital Disruption Section introduced, for the first time, the theme of the Blockchain in the exhibition industry. In order to have a clearer introduction about this important theme, we interviewed Enrico Gallorini (CEO – GRS www.grsnet.it),...

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