Expert Opinion

Will digital marketing take over trade shows?
Expert Opinion / News
10 Sep 2018

Will digital marketing take over trade shows?

Stanley Tan (pictured below), digital marketing manager at Selby’s, examines whether the trade show is at risk in the era of digital marketing.   In recent years, the amount of interest for digital marketing has skyrocketed, while trade shows have been declining. With digital marketing, you can reach millions of people with Facebook, and by spending 10% of your TV advertising budget, you can reach...

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Exhibition 2.0
Expert Opinion / News
05 Sep 2018

Exhibition 2.0

AMR’s Denzil Rankine takes a look at the evolving exhibition industry. We all know that the exhibition business model is changing.  The customers might look the same, but their expectations are transformed in this digital age. But not everyone is clear about how organisers should evolve from the status quo. A common mistake is for organisers to see the tradeshow as the purpose. It’s not....

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Why you should be investing in an eco-friendly trade show booth this year
Expert Opinion / News
24 Aug 2018

Why you should be investing in an eco-friendly trade show booth this year

By Reno Macri, founder and director of exhibition and event company Enigma Visual Solutions. _________________ With environmental issues like climate change and the flow of plastics into our oceans becoming a more prominent part of mainstream consciousness, a growing number of businesses feel that they have a moral duty to step up, contribute towards solutions and adopt a more eco-friendly approach to how they do business. One of...

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Dealmakers
Expert Opinion / News
20 Aug 2018

Dealmakers

Steve Monnington, managing director of Mayfield Media Strategies, writes about ‘Dealmakers’ in the latest edition of Exhibition World (Issue 4| 2018). We are heading for the busiest year for M&A in the exhibition sector since records began (well – since our records began back in 2010). In 2014 we recorded a high of 75 separate transactions and, with 47 in the first six months of this...

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The need for collaboration
Expert Opinion / News
14 Aug 2018

The need for collaboration

Kai Hattendorf, UFI managing director,  writes about the need for collaboration in his latest UFI Column featured in Exhibition World (Issue 4 | 2018). For the first time in the past ten years, all four global regions have reported a positive turnover development. More importantly, in terms of operating profit, most companies maintained a good level of performance in 2017, and more than 40 per cent...

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Five tips to attract more visitors to your exhibition booth
Expert Opinion / News / World
09 Aug 2018

Five tips to attract more visitors to your exhibition booth

Melissa Colton, project manager at DD Exhibitions, provides her top five tips for attracting more visitors to your exhibitions booth. _________________ The world of exhibitions is an exciting and stimulating one, full of competing sights and sounds. It’s no wonder you’ve been left scratching your head, contemplating how you can possibly stay ahead of the pack and get noticed. The main key here is effort...

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What does the future hold for business in Latin America?
Expert Opinion / News
08 Aug 2018

What does the future hold for business in Latin America?

EW speaks to three international exhibition experts to ask if they are active in Latin America, and what the future holds for business in the region. Klaus Dittrich CEO, Messe München A highlight of 2017 at Messe München was the founding of our subsidiary in Brazil and thus the beginning of our business activities in the country. For this purpose, we have established a long-term cooperation...

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The challenge posed by millennials to the exhibitions industry
Europe / Expert Opinion / News
07 Aug 2018

The challenge posed by millennials to the exhibitions industry

Carolina Delpozo of Messe Frankfurt Argentina speaks to CEO Fernando Gorboran, taking a look at how the exhibitions industry is changing worldwide, and what companies need to do to keep up with the times. Innovative, self-assured and flexible: millennials, that is to say, the generation born between 1980 and 1996, are growing up and holding more executive positions in the marketing and sales departments of...

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Talking Point: Brazil’s business exhibition marketplace
Americas / Expert Opinion / News
31 Jul 2018

Talking Point: Brazil’s business exhibition marketplace

Sarah-Claire Picton speaks to Juan Pablo De Vera, Reed Exhibitions’ senior vice-president of Latin America, about launching trade shows in Brazil, government support in M&E, new venues, perceived obstacles and more. What are the key reasons for global exhibition organisers to launch their events in Brazil at the moment? The Brazilian exhibition market is one of the most dynamic around the world today. It is recognised...

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Six secrets for successful trade show staffing
Expert Opinion / News / World
25 Jul 2018

Six secrets for successful trade show staffing

By Marta Gorka, marketing and communications specialist at Skyline Whitespace. When you exhibit at a trade show, the most important thing you need to do is attract attention – the good kind – from the attendees. After all, if they don’t notice your presence, you’re not going to make much of a return on your investment. Exhibition stands are, naturally, a prime factor, but you...

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How to win friends & influence people
Expert Opinion / News
23 Jul 2018

How to win friends & influence people

RAI Amsterdam and Dutch media company Sanoma have teamed up to help you provide a better experience for your exhibitors. Recognising a need for concrete information on the real impact of events, Finnish multi-channel media company Sanoma launched a large-scale research project in 2016. The approach was steered toward turning insights into practice. In 2017, Sanoma and RAI Amsterdam teamed up to action further research fuelled...

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New ways of thinking with blockchain
Expert Opinion / News
13 Jul 2018

New ways of thinking with blockchain

Enrico Gallorini, CEO, GRS Research & Strategy, explores blockchain and looks at how it will impact our lives from a business perspective. “For the first time, one internet user is now able to transfer a unique piece of digital property to another internet user” In the last three decades we have experienced the power of technology in creating connections, even where previously it seemed impossible. In...

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