Expert Opinion

Why North Africa is emerging as a destination for MICE business
Africa / Expert Opinion / News
05 Nov 2018

Why North Africa is emerging as a destination for MICE business

Danielle Curtis, Exhibition Director – Middle East, Arabian Travel Market & IBTM Arabia, examines the rise of North Africa as a business event destination.   The countries of North Africa are once again attracting attention from global business event organisers, with several city destinations in the region emerging as hotspots for all types of tourism, and MICE business is high on the agenda. The region’s...

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Event Horizon: Do you understand the younger generation?
Expert Opinion / News
01 Nov 2018

Event Horizon: Do you understand the younger generation?

“A region in spacetime beyond which events cannot affect an outside observer.” Event Horizon is a column by new EW recruit Stuart Wood, taking a look at the events industry from a newcomer’s perspective. In this second instalment, he treads the perilous waters of Instagram, millennials and avocado toast to bring back some tips for the event industry’s older generation.   On 26 October, I attended...

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Should tech startups exhibit at trade shows?
Expert Opinion / News
01 Nov 2018

Should tech startups exhibit at trade shows?

Stanley Tan, digital marketing manager at Selby’s, takes a look at whether or not exhibiting at trade shows is worth the investment for tech startup companies.   Today when you read a blog post related to marketing, it is either about Facebook, Instagram, Snapchat or content marketing. Most of the older marketing channels have become obsolete in today’s digital world. If you asked a 10-year...

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The potential of India’s exhibitions market
Expert Opinion / News
31 Oct 2018

The potential of India’s exhibitions market

Nidhi Sharma, executive director of the Indian Exhibition Industry Association (IEIA), outlines her government’s support for exhibitions in India and their importance to the economy.   It is a well-known fact that India is fast outpacing other developing countries in terms of GDP growth rate and the size of its economy. The International Monetary Fund (IMF) counts India as a source of considerable growth for the...

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Johnno’s E-World, Part 1 – Stockholm
Expert Opinion / News
22 Oct 2018

Johnno’s E-World, Part 1 – Stockholm

EW’s international man of exhibition mystery, Johnno G shares his recent Stockholm syndrome with anyone contemplating life outside the exhibition hall.   Arriving in Stockholm, I was struck by the beauty of the natural landscape; much flatter than I expected and with natural forest covering much that was visible to the eye. Signs of a healthy nature were reinforced by views of football pitches, water...

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How e-commerce has transformed the hotel landscape
Expert Opinion / News
22 Oct 2018

How e-commerce has transformed the hotel landscape

The arrival of e-commerce has transformed the way hotels sell rooms, and online sales have become a crucial part of the business. In this interview, WorldHotels CEO Franco Sterl talks about e-commerce trends, the threat of OTAs and the direct booking landscape. You have been in the business for the past ten years. What is the biggest change you have seen? The biggest change in...

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Why trade wars are poison for the exhibitions industry
Expert Opinion / News
10 Oct 2018

Why trade wars are poison for the exhibitions industry

Matthias Tesi Baur from MBB Media, a consultancy agency specialising in international trade shows, gauges industry opinion on the effects of disruption caused by trade wars.   Trade wars are poison for our industry. I think this is a statement the majority would support. Exhibitions rely on free-trade, on a non-political platform for open discussion, on building relationships with customers, suppliers, partners and even competitors....

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Understanding the visitor experience
Expert Opinion
17 Sep 2018

Understanding the visitor experience

By Caroline McGuckian, COO at Meshh When asked what is the single most effective B2B content marketing tactic, 81% of marketers ranked events as their first choice, ahead of case studies, webinars and blogging, to name just a few. With this in mind, it’s no surprise that recent years have seen the increasing adoption of event marketing. Participatory events with bite-size content that is relevant,...

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5 misconceptions about team building events only an organiser can relate to
Expert Opinion / News
13 Sep 2018

5 misconceptions about team building events only an organiser can relate to

Sarah Hill of Seven Events takes a look at some common misconceptions about team-building exercises.   Over a seven-year study, companies with engaged employees were able to achieve 2.5 times more revenue than those with low engagement levels. That’s a clear indication that employees need to be engaged by activities that reshape company culture and teach co-workers to work together. And yet, there are still...

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The power of face-to-face communication
Expert Opinion
13 Sep 2018

The power of face-to-face communication

Masha Boh, Business Development Manager at The Brewery, says that nothing can match the authenticity of a face to face event.   Every few weeks there seems to be a new app, website or technology which promises to help bring us closer together and form meaningful bonds in ways we wouldn’t be able to in the real world. Whether it’s a new app which vows...

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Using AR at Events
Expert Opinion / News
10 Sep 2018

Using AR at Events

Karl Hindson (pictured below), Creative Engagement Group’s head of technology, on introducing interactive tech at events   The inspiration for my recent talk at Confex came from a brief we received for a medical conference from a pharma client. “We want something completely different,” they said. Which was great as a challenge, but something to be cautious about, considering Pharma regulations and being respectful of...

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