Expert Opinion

Expert Opinion
06 May 2015

At your service

Simon Mellor, president, dmg events Middle East & Asia, shares his Top Five criteria for appointing event service suppliers. 1. Reliable and agile The most important quality for me is reliability and the ability to turn things around very quickly and a willingness to drop everything to do so.    When we are in build-up of a show and something happens that may be detrimental...

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Expert Opinion
15 Apr 2015

The experience economy

Grant Leboff of Sticky Marketing talks about the importance of creating an event with your customer  by embracing the experience economy. Pre World War II, we lived in a product economy. The general populace was not wealthy and was accustomed to buying from a limited range of available products. Post World War II, as the western industrialised world became richer, products became more widely available....

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Expert Opinion
30 Jan 2015

Go mobile in 2015

David Chalmers, marketing director for Europe at Cvent shares his advice on maximising attendees’ experience at events. There was a time when mobile apps for events were just a replacement for the printed guide. But technology took care of that and those days are long gone.  Yet for all these advancements, are you really ensuring attendees are taking advantage of all that’s on offer with...

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Expert Opinion
23 Jan 2015

Lean and mean maths

Industry Expansion Initiative (IEI) founder and Mash Media MD Julian Agostini on resetting numbers as a New Year’s resolution. As we start a New Year, we all think of resolutions and how we are all going to change for the better. Fitness is normally high on the agenda in this regard and I for one, have decided to have a dry month (I’m already cheating...

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Expert Opinion
21 Nov 2014

Dealmakers

Steve Monnington, MD of Mayfield Media Strategies runs the rule over the latest global exhibition deals. October saw UBM take the industry by surprise by announcing it’s intention to acquire US based organiser Advanstar for $972m making UBM the largest exhibition organiser in the USA ahead of Reed. Exhibitions. It was a surprise because Advanstar has been owned by several private equity funds over the...

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Expert Opinion
25 Sep 2014

A week (of unbelievable incentives) to remember – Part II

After the thrills and spills of Cardiff bay, Ramy Salameh, freelance writer and PR (Korea Tourism Org – London) jetted off to Carinthia. The informal gathering is one of the many events that Klammer supports in his ambassadorial role on behalf of the regional tourist board of Carinthia. In February 1976 he brought an entire nation to a standstill, glued to their TV’s, as he...

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Expert Opinion
25 Sep 2014

Brainstorming

Amir Vered, account director at eForce, Olympia London’s IT partner, asks whether heat maps are the future for venues? In print media, premiums are charged for high visibility areas such as double spreads, centre page and of course, the front and back covers. It is a straightforward formula, the more exposure you get, the higher the chances are to engage potential buyers. Although the events...

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Expert Opinion
18 Sep 2014

A week (of unbelievable incentives) to remember

Ramy Salameh, freelance writer and PR (Korea Tourism Org – London) on his unpredictable week in Cardiff. I was in Cardiff for the August bank holiday, which began almost predictably with driving rains, but that was about all I could have predicted in the week that followed. Cardiff played host to the ‘World Extreme Sailing Series’ (extremesailingseries.com), a relatively new brand of high-tempo elite sailing...

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Expert Opinion
28 Aug 2014

Do people really notice what you do?

Philip Hesketh, public speaker and owner of heskethtalking.com on the Spotlight Effect. I spoke at a conference in Malta recently where one of the other presenters referred to the up and coming ‘erection’, instead of election. Naturally, a titter ran around the room. (What a great job that is, eh? Just waiting all day in the blocks for something funny to happen and then off...

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Expert Opinion
15 Aug 2014

Stand and deliver?

James Kelliher chairman and CEO of the B2B communications agency Whiteoaks shares top tips to attract exhibition publicity. The hall echoes like a mausoleum and the exhibitors look as if they have just met the Grim Reaper. It’s the kind of tombstone event that any organisation can avoid if it uses the right kind of publicity. That’s why the number one objective for any event...

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Expert Opinion
31 Jul 2014

Dealmakers

Mayfield Media Strategies MD Steve Monnington charts the latest M&A activity and finds UK companies are working the acquisition trail. In my travels around China I hear a lot from the international organisers about their interest in the second tier cities. Strong competition in Shanghai, Shenzhen and Guangzhou both in terms of acquisitions and actual trading is starting to make life difficult for some of...

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Expert Opinion
25 Jul 2014

Liberty, Equality, Technology…

GES director of live events Robert Dunsmore explores B2B vs B2C technology trends and patterns. The undoubted enormous opportunities for B2B over the next decade are matched only by the challenges and new languages required to deliver in a real-time landscape. The B2C market has already been radicalised by this new connected republic but the B2B market, although more than double the size in e-commerce...

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