Expert Opinion

Blog: Brazilian expo industry faces up to crisis
Americas / Expert Opinion / Features
14 Mar 2016

Blog: Brazilian expo industry faces up to crisis

UFI’s business development manager Nick Dugdale-Moore says Brazil is facing a crisis, but its trade fair backing is a sign of good things to come. OK things are not looking great in Brazil right now. Yesterday protesters took to the streets across the country calling for change and for President Rousseff to resign. Numbers had grown since similar protests last year (O Globo estimated the number...

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Changing perceptions
Expert Opinion
04 Jun 2015

Changing perceptions

Industry Expansion (IEI) founder and Mash Media MD Julian Agostini on the importance of seizing the moment and showing premier league ambition.

The experience economy
Expert Opinion
04 Jun 2015

The experience economy

Grant Leboff of Sticky Marketing talks about the importance of creating an event with your customer by embracing the experience economy.

At your service
Expert Opinion
04 Jun 2015

At your service

Simon Mellor, president, dmg events Middle East & Asia, shares his Top Five criteria for appointing event service suppliers.

Expert Opinion
06 May 2015

At your service

Simon Mellor, president, dmg events Middle East & Asia, shares his Top Five criteria for appointing event service suppliers. 1. Reliable and agile The most important quality for me is reliability and the ability to turn things around very quickly and a willingness to drop everything to do so.    When we are in build-up of a show and something happens that may be detrimental...

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Expert Opinion
15 Apr 2015

The experience economy

Grant Leboff of Sticky Marketing talks about the importance of creating an event with your customer  by embracing the experience economy. Pre World War II, we lived in a product economy. The general populace was not wealthy and was accustomed to buying from a limited range of available products. Post World War II, as the western industrialised world became richer, products became more widely available....

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Expert Opinion
30 Jan 2015

Go mobile in 2015

David Chalmers, marketing director for Europe at Cvent shares his advice on maximising attendees’ experience at events. There was a time when mobile apps for events were just a replacement for the printed guide. But technology took care of that and those days are long gone.  Yet for all these advancements, are you really ensuring attendees are taking advantage of all that’s on offer with...

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Expert Opinion
23 Jan 2015

Lean and mean maths

Industry Expansion Initiative (IEI) founder and Mash Media MD Julian Agostini on resetting numbers as a New Year’s resolution. As we start a New Year, we all think of resolutions and how we are all going to change for the better. Fitness is normally high on the agenda in this regard and I for one, have decided to have a dry month (I’m already cheating...

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