Expert Opinion

Highlights from the 85th UFI Congress in St Petersburg
Expert Opinion / News
19 Dec 2018

Highlights from the 85th UFI Congress in St Petersburg

EW asked Howard Klein (pictured below), moderator for the 85th UFI Global Congress in St Petersburg, to pick out his highlights of the event.   Having been to Russia many times, I was keen to see how the St Petersburg UFI Congress would go; and I was pleased to support it from the stage. These are my brief takeaways. World competitiveness expert Stephane Garelli delivered a fast...

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Too big to succeed?
Expert Opinion / News
10 Dec 2018

Too big to succeed?

By Paul Woodward, Chairman of Paul Woodward Advisory Every exhibition organiser that has them loves them; the giant shows, the bedrock of the business, money machines with margins better than selling crack cocaine. But what’s going on? I was debating with a colleague at the end of last week which would be the next shoe to fall. Cebit is gone. Baselworld is in intensive care. Thirteen...

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Can sustainability look good AND be good for business?
Expert Opinion / News
10 Dec 2018

Can sustainability look good AND be good for business?

By Sam Rowe, CEO of Ignition   The battle to get large company clients interested in sustainability is basically over. They’re talking about it at the very least, or else they’re forming and exercising environmental and social impact policies. Sustainability is on the strategic agenda to stay. But other debates remain, including how to convince clients that sustainable can also be beautiful and, at the...

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In conversation: WRG’s Mark Jackson
Expert Opinion / News
06 Dec 2018

In conversation: WRG’s Mark Jackson

The World Exhibition Stand Awards are a new set of awards designed to celebrate the very best in exhibition stand design and experience – whatever the show, wherever in the world, and whoever the client. The awards will be taking place in The International Pavilion at International Confex, on 28 February. Read more about the WESAs here. Ahead of the awards, EW spoke to Mark Jackson, Head of Environments at WRG, a...

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Design to build: the A to Z of exhibition stand planning
Expert Opinion
03 Dec 2018

Design to build: the A to Z of exhibition stand planning

What exactly do you need to consider when planning your next exhibition stand design and build? Stephen Lindsay of exhibition stand designer DMN Design Build has put together a handy A-Z of what you need to be thinking about before, during and after your exhibition.   A is for Artwork. The foundation of every great exhibition stand is the concept and the artwork that brings it...

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The rise of the meetings house of Saudi
Expert Opinion / Middle East
03 Dec 2018

The rise of the meetings house of Saudi

By Danielle Curtis, Exhibition Director Middle East, IBTM Arabia   Historically, the economy in the Middle East has been built on selling oil, with the countries there investing little capital in other sectors. Today, all that has changed. The price of oil has dropped and environmental pressures mean global powers are likely to seek alternatives to it as fuel. Oil-rich Middle Eastern countries have been...

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In conversation: OCTANORM’s Hans Bruder
Expert Opinion / News
28 Nov 2018

In conversation: OCTANORM’s Hans Bruder

The World Exhibition Stand Awards are a new set of awards designed to celebrate the very best in exhibition stand design and experience – whatever the show, wherever in the world, and whoever the client. The awards will be taking place in The International Pavilion at International Confex, on 28 February. Read more about the WESAs here. Ahead of the awards, EW spoke to Hans Bruder, managing director at OCTANORM Service Partner...

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In conversation: Rapiergroup’s Chris Litchfield
Expert Opinion
21 Nov 2018

In conversation: Rapiergroup’s Chris Litchfield

The World Exhibition Stand Awards are a new set of awards designed to celebrate the very best in exhibition stand design and experience – whatever the show, wherever in the world, and whoever the client. The awards will be taking place in The International Pavilion at International Confex, on 28 February. Read more about the WESAs here. Ahead of the awards, EW spoke to Chris Litchfield, creative director at Rapiergroup.   What...

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Can sustainability look good AND be good for business?
Expert Opinion / News
14 Nov 2018

Can sustainability look good AND be good for business?

Sam Rowe, CEO of agency Ignition, examines where the responsibility for sustainability lies within the events industry.   The battle to get large company clients interested in sustainability is basically over. They’re talking about it, at the very least, or else they’re forming and exercising environmental and social impact policies. Sustainability is on the strategic agenda to stay. But other debates remain, including how to convince clients...

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The past, present and future of exhibition stand design
Expert Opinion / News / World
13 Nov 2018

The past, present and future of exhibition stand design

The World Exhibition Stand Awards are a new set of awards designed to celebrate the very best in exhibition stand design and experience – whatever the show, wherever in the world, and whoever the client. Ahead of the awards, EW spoke to Mark Sykes, executive creative director at GES, about the past, present and future of exhibition stand design.   What are the big trends in exhibition...

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Russia: From red to amber…
Asia / Europe / Expert Opinion
08 Nov 2018

Russia: From red to amber…

EW‘s Johnno G visits the Venice of the North and finds some Imperial exhibitionism.   Forgive me a self-indulgent moment on preconceptions, but before the FIFA World Cup this summer, you couldn’t have paid me to go to Russia. So political are the agendas to which we are exposed through the mainstream media, it is easy to believe what we are told rather than rely...

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Top tips on how to measure return on investment once the party’s over
Expert Opinion / News / World
07 Nov 2018

Top tips on how to measure return on investment once the party’s over

Knowing why you’re holding a particular event, and being able to objectively measure the results against your initial criteria, is a crucial element of event organisation, but it is the one part that’s often overlooked after the excitement of the event is finished. Ahead of IBTM World 2018, EW asked two ROI experts what their top tips are for measuring return on investment at events....

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