IMEX Frankfurt will feature a new session titled ‘Exclusively Corporate’ during EduMonday, on 11 May 2020.
Speakers from IBM, Bayer, Barclays and PwC will be exploring experiential and sustainability through case studies at the session, which takes place the day before the main show begins.
They will address current challenges including reducing the environmental impact of an event and how to harness experiential marketing.
Colleen Bisconti (pictured above), Vice President of Global Conferences & Events at IBM, will cover the importance and value of creating individual attendee journeys and creating exceptional experiences in ‘Using data to enhance customer experience’.
‘Bringing the Corporate and Brand Strategy to Life’ will be explored by Bayer’s Head of Live Experiences and Branding, Ulrike Tondorf, who will focus on the importance of live communication in the corporate world.
The talking point at IMEX Frankfurt this year will be Nature, and Exclusively Corporate will feature a Spotlight on Sustainability track, with speakers providing environmentally friendly advice.
IMEX in Frankfurt 2020 will take place at Messe Frankfurt from 12 – 14 May 2020.