After 22 years in Asia, Wolfram Diener returned to Germany in 2018, stepping up into the top job at Messe Duesseldorf a year ago. He talks here of his thoughts on re-opening, re-building exhibitor confidence, digital experiments, where in the world is looking good to him, and what he learned from a variety of bosses including Las Vegas Sands’ Sheldon Adelson.
EW Sessions: Diener on delivering results
