The African arm of international events organiser, Clarion Events, has announced a full rebrand under the name Vuka Group. The company will be focusing its strategic direction to include a more African centric vision of bringing people and organisations together to connect across curated digital and in-person environments.
The rebrand follows the local management buyout of Clarion Events Africa from Clarion Events. Vuka Group says it will continue working collaboratively with Clarion Events on the African continent, supporting them, with no changes to their staff or operations.
Lisa Hannant, group managing director, said: “We, as the Clarion Group, are very supportive of the local management buyout, which will focus the business through a more Africa-centric lens rather than a global lens…We believe the future success of the business and its customers will be best driven locally, with local ownership, and are delighted to support the team as they embark on this new era.”
David Ashdown, CEO of the Vuka Group, stated: “The past 18 months have been extremely challenging for the events industry, and for our organisation. Not being able to run any live events for 19 months has necessitated a rapid and exciting evolution of our business.”
Ashdown added: “We are in the business of connections and experiences, and the evolution of our portfolios has allowed us to now offer a far greater range of touch points to industry, including in-person meeting places; exhibitions, conferences, summits, alongside digital events, news media, resource media, webinars, social media and research materials. We can support our customers with channels to market across multiple mediums which allows for effective, integrated campaign management.”