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Chinese exhibitor footprint grows at IBTM World

Reed Travel Exhibitions (RTE) is reporting a big jump in Chinese representation at its IBTM World show in Barcelona, 19-21 November, with 450% more net space sold compared to last year. Organisers are also reporting strong sales from across the whole of the Asia Pacific region (net space up 18% over 2018).

There will be two China pavilions at the show this year, the first featuring 10 exhibitors from Zhejiang Province - all new to IBTM World. The second pavilion will include exhibitors from Zhejiang’s Capital city Hangzhou as well as representation from the city of Xiamen and China Star, one of China’s leading DMCs and a PCO.

Galaxy Entertainment Group (GEG), Macau’s leading integrated resort, hospitality and entertainment group, is taking a stand at IBTM World for the first time this year, having introduced the Galaxy International Convention Center (GICC) and Galaxy Arena at IBTM China in August. The new centre is set to open in the first half of 2021. 

Singapore Tourism Board is further increasing its presence at IBTM World with more partners and a larger representation from the Mandarin Orchard, the Raffles Hotel and SingEx, one of the main venue management and consultancy companies in Singapore. The Singapore stand will also be offering food tastings created by some of the city-state’s Michelin chefs and cocktails from its top mixologists. 

New exhibitors from Tokyo will attend the show independently for the first time, to promote the city ahead of the 2020 Summer Olympics. The Kyoto Convention & Visitors Bureau will also be returning.

David Thompson, Event Director, IBTM World, says: “The expanded presence from China and Asia Pacific at IBTM World this year will provide fantastic added value for our hosted buyers. The increasing number of Chinese and Asia Pacific exhibitors at IBTM World is a natural result of the success of our IBTM China event, as well as the introduction of the newest event to our portfolio, IBTM Asia Pacific, and the relationships that we have forged there. We look forward to welcoming all our new and returning exhibitors to our flagship IBTM World, which is set to be an action-packed and inspiring three days.”

Show organisers are expecting 2,800 exhibitors from 150 countries, as well as over 3,500 buyersAt IBTM World 2018, RTE reports 77,650 pre-scheduled business meetings took place over the three-day event.

More information: https://www.ibtmworld.com/buyers/