CEIR publishes second part of its Global Virtual Event Trends research

The Centre for Exhibition Industry Research (CEIR) has released the second part in its three-part Global Virtual Event Trends series.

‘Lessons Learned to Date and Technologies Used’ collected results to open-ended questions about virtual events. The report was sponsored by virtual event platform Swapcard.

It can be viewed at this link.

A statement from CEIR said: “[Virtual events] appeared almost overnight like a volcanic eruption [in 2020]. When Covid-19 brought the industry to a screeching halt, B2B exhibition organizers who were forced to cancel in-person events flipped to offering events online.

“It has been a mad dash to secure services to make these events happen, with many market entrants responding and offering virtual event services. This report uncovers a crowded market of virtual event providers – over 100 vendors – vying for this high demand market.”

CEIR vice president of research Nancy Drapeau added: “I am in awe of B2B exhibition organizers who took on the challenge and made virtual events a reality to serve their communities during this time of crisis.

“I thank them for generously sharing their insights on what worked well and where they believe improvements are needed moving forward. This report offers peer learnings for executives searching for a resource for planning or to compare their notes on what worked well or not for their events.”