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CEIR launches new virtual event report series

The Centre for Exhibition Industry Research (CEIR) has released a new series of reports, the Global Virtual Event Trends Series.

The first report, Anatomy of Virtual Events and Financial Outcomes, details extensive baseline data on elements that are typically included in a virtual event, as well as performance outcomes regarding participation and finance.

Among some of the findings are that only 22% of organisers interviewed said they planned to abandon the virtual event once the pandemic is over, and that education content was the biggest draw for delegates.

CEIR Vice President of Research Nancy Drapeau commented: “Covid-19 has blindsided the B2B exhibition industry worldwide. While in-person events remain paused in many geographic regions, B2B exhibition organizers have jumped into the virtual event space. Many are doing so for the first time.

“CEIR’s Research Council saw the need to provide insights to these executives to help them understand how to plan for such events and see how their events compare to fast-evolving industry norms. And so, this study was launched.”

CEIR CEO Cathy Breden commented: “CEIR is grateful for the generous support from over a dozen organizations that have made this research and benchmarks for the global B2B exhibition industry possible. We thank them for enabling us to fulfill our mission of providing the industry with insights based on objective, unbiased research that will help our stakeholders understand and successfully respond to these trends in the midst of the historic pandemic. Through the generous financial support from Swapcard, these reports are available for download from CEIR’s website to the industry at no cost.”

The report can be downloaded for free here.