Expert Opinion


The power of face-to-face communication Expert Opinion

Masha Boh, Business Development Manager at The Brewery, says that nothing can match the authenticity of a face to face event.   Every few weeks there seems to be a new app, website or technology which promises to help bring us closer together and form meaningful bonds in ways we wouldn’t be able to in the real world. Whether it’s a new app which vows...

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Using AR at Events Expert Opinion

Karl Hindson (pictured below), Creative Engagement Group’s head of technology, on introducing interactive tech at events   The inspiration for my recent talk at Confex came from a brief we received for a medical conference from a pharma client. “We want something completely different,” they said. Which was great as a challenge, but something to be cautious about, considering Pharma regulations and being respectful of...

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Will digital marketing take over trade shows? Expert Opinion

Stanley Tan (pictured below), digital marketing manager at Selby’s, examines whether the trade show is at risk in the era of digital marketing.   In recent years, the amount of interest for digital marketing has skyrocketed, while trade shows have been declining. With digital marketing, you can reach millions of people with Facebook, and by spending 10% of your TV advertising budget, you can reach...

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Exhibition 2.0 Expert Opinion

AMR’s Denzil Rankine takes a look at the evolving exhibition industry. We all know that the exhibition business model is changing.  The customers might look the same, but their expectations are transformed in this digital age. But not everyone is clear about how organisers should evolve from the status quo. A common mistake is for organisers to see the tradeshow as the purpose. It’s not....

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Why you should be investing in an eco-friendly trade show booth this year Expert Opinion

By Reno Macri, founder and director of exhibition and event company Enigma Visual Solutions. _________________ With environmental issues like climate change and the flow of plastics into our oceans becoming a more prominent part of mainstream consciousness, a growing number of businesses feel that they have a moral duty to step up, contribute towards solutions and adopt a more eco-friendly approach to how they do business. One of...

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Dealmakers Expert Opinion

Steve Monnington, managing director of Mayfield Media Strategies, writes about ‘Dealmakers’ in the latest edition of Exhibition World (Issue 4| 2018). We are heading for the busiest year for M&A in the exhibition sector since records began (well – since our records began back in 2010). In 2014 we recorded a high of 75 separate transactions and, with 47 in the first six months of this...

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The need for collaboration Expert Opinion

Kai Hattendorf, UFI managing director,  writes about the need for collaboration in his latest UFI Column featured in Exhibition World (Issue 4 | 2018). For the first time in the past ten years, all four global regions have reported a positive turnover development. More importantly, in terms of operating profit, most companies maintained a good level of performance in 2017, and more than 40 per cent...

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Five tips to attract more visitors to your exhibition booth Expert OpinionWorld

Melissa Colton, project manager at DD Exhibitions, provides her top five tips for attracting more visitors to your exhibitions booth. _________________ The world of exhibitions is an exciting and stimulating one, full of competing sights and sounds. It’s no wonder you’ve been left scratching your head, contemplating how you can possibly stay ahead of the pack and get noticed. The main key here is effort...

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What does the future hold for business in Latin America? Expert Opinion

EW speaks to three international exhibition experts to ask if they are active in Latin America, and what the future holds for business in the region. Klaus Dittrich CEO, Messe München A highlight of 2017 at Messe München was the founding of our subsidiary in Brazil and thus the beginning of our business activities in the country. For this purpose, we have established a long-term cooperation...

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The challenge posed by millennials to the exhibitions industry EuropeExpert Opinion

Carolina Delpozo of Messe Frankfurt Argentina speaks to CEO Fernando Gorboran, taking a look at how the exhibitions industry is changing worldwide, and what companies need to do to keep up with the times. Innovative, self-assured and flexible: millennials, that is to say, the generation born between 1980 and 1996, are growing up and holding more executive positions in the marketing and sales departments of...

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