Expert Opinion


Why North Africa is emerging as a destination for MICE business AfricaExpert Opinion

Danielle Curtis, Exhibition Director – Middle East, Arabian Travel Market & IBTM Arabia, examines the rise of North Africa as a business event destination.   The countries of North Africa are once again attracting attention from global business event organisers, with several city destinations in the region emerging as hotspots for all types of tourism, and MICE business is high on the agenda. The region’s...

Read More


Event Horizon: Do you understand the younger generation? Expert Opinion

“A region in spacetime beyond which events cannot affect an outside observer.” Event Horizon is a column by new EW recruit Stuart Wood, taking a look at the events industry from a newcomer’s perspective. In this second instalment, he treads the perilous waters of Instagram, millennials and avocado toast to bring back some tips for the event industry’s older generation.   On 26 October, I attended...

Read More


Should tech startups exhibit at trade shows? Expert Opinion

Stanley Tan, digital marketing manager at Selby’s, takes a look at whether or not exhibiting at trade shows is worth the investment for tech startup companies.   Today when you read a blog post related to marketing, it is either about Facebook, Instagram, Snapchat or content marketing. Most of the older marketing channels have become obsolete in today’s digital world. If you asked a 10-year...

Read More


The potential of India’s exhibitions market Expert Opinion

Nidhi Sharma, executive director of the Indian Exhibition Industry Association (IEIA), outlines her government’s support for exhibitions in India and their importance to the economy.   It is a well-known fact that India is fast outpacing other developing countries in terms of GDP growth rate and the size of its economy. The International Monetary Fund (IMF) counts India as a source of considerable growth for the...

Read More


Johnno’s E-World, Part 2- Tapping into the Vegas ‘Wow’ factor AmericasExpert Opinion

EW’s flying phenomenon Johnno G happens to be in Vegas and nearly stays in Vegas…   Circling in the skies above Las Vegas, on a plane ready to land for my first IMEX America show experience, I thought… “This looks OK, but it’s just a city in the desert. What’s all the fuss about?” How wrong I was. Upon leaving the plane you are confronted...

Read More


Johnno’s E-World, Part 1 – Stockholm Expert Opinion

EW’s international man of exhibition mystery, Johnno G shares his recent Stockholm syndrome with anyone contemplating life outside the exhibition hall.   Arriving in Stockholm, I was struck by the beauty of the natural landscape; much flatter than I expected and with natural forest covering much that was visible to the eye. Signs of a healthy nature were reinforced by views of football pitches, water...

Read More


How e-commerce has transformed the hotel landscape Expert Opinion

The arrival of e-commerce has transformed the way hotels sell rooms, and online sales have become a crucial part of the business. In this interview, WorldHotels CEO Franco Sterl talks about e-commerce trends, the threat of OTAs and the direct booking landscape. You have been in the business for the past ten years. What is the biggest change you have seen? The biggest change in...

Read More


Why trade wars are poison for the exhibitions industry Expert Opinion

Matthias Tesi Baur from MBB Media, a consultancy agency specialising in international trade shows, gauges industry opinion on the effects of disruption caused by trade wars.   Trade wars are poison for our industry. I think this is a statement the majority would support. Exhibitions rely on free-trade, on a non-political platform for open discussion, on building relationships with customers, suppliers, partners and even competitors....

Read More


Understanding the visitor experience Expert Opinion

By Caroline McGuckian, COO at Meshh When asked what is the single most effective B2B content marketing tactic, 81% of marketers ranked events as their first choice, ahead of case studies, webinars and blogging, to name just a few. With this in mind, it’s no surprise that recent years have seen the increasing adoption of event marketing. Participatory events with bite-size content that is relevant,...

Read More


5 misconceptions about team building events only an organiser can relate to Expert Opinion

Sarah Hill of Seven Events takes a look at some common misconceptions about team-building exercises.   Over a seven-year study, companies with engaged employees were able to achieve 2.5 times more revenue than those with low engagement levels. That’s a clear indication that employees need to be engaged by activities that reshape company culture and teach co-workers to work together. And yet, there are still...

Read More



Page 4 of 27« First...23456...1020...Last »
banner