Expert Opinion


Johnno’s E-World, Part 2- Tapping into the Vegas ‘Wow’ factor AmericasExpert Opinion

EW’s flying phenomenon Johnno G happens to be in Vegas and nearly stays in Vegas…   Circling in the skies above Las Vegas, on a plane ready to land for my first IMEX America show experience, I thought… “This looks OK, but it’s just a city in the desert. What’s all the fuss about?” How wrong I was. Upon leaving the plane you are confronted...

Read More


Johnno’s E-World, Part 1 – Stockholm Expert Opinion

EW’s international man of exhibition mystery, Johnno G shares his recent Stockholm syndrome with anyone contemplating life outside the exhibition hall.   Arriving in Stockholm, I was struck by the beauty of the natural landscape; much flatter than I expected and with natural forest covering much that was visible to the eye. Signs of a healthy nature were reinforced by views of football pitches, water...

Read More


How e-commerce has transformed the hotel landscape Expert Opinion

The arrival of e-commerce has transformed the way hotels sell rooms, and online sales have become a crucial part of the business. In this interview, WorldHotels CEO Franco Sterl talks about e-commerce trends, the threat of OTAs and the direct booking landscape. You have been in the business for the past ten years. What is the biggest change you have seen? The biggest change in...

Read More


Why trade wars are poison for the exhibitions industry Expert Opinion

Matthias Tesi Baur from MBB Media, a consultancy agency specialising in international trade shows, gauges industry opinion on the effects of disruption caused by trade wars.   Trade wars are poison for our industry. I think this is a statement the majority would support. Exhibitions rely on free-trade, on a non-political platform for open discussion, on building relationships with customers, suppliers, partners and even competitors....

Read More


Understanding the visitor experience Expert Opinion

By Caroline McGuckian, COO at Meshh When asked what is the single most effective B2B content marketing tactic, 81% of marketers ranked events as their first choice, ahead of case studies, webinars and blogging, to name just a few. With this in mind, it’s no surprise that recent years have seen the increasing adoption of event marketing. Participatory events with bite-size content that is relevant,...

Read More


5 misconceptions about team building events only an organiser can relate to Expert Opinion

Sarah Hill of Seven Events takes a look at some common misconceptions about team-building exercises.   Over a seven-year study, companies with engaged employees were able to achieve 2.5 times more revenue than those with low engagement levels. That’s a clear indication that employees need to be engaged by activities that reshape company culture and teach co-workers to work together. And yet, there are still...

Read More


The power of face-to-face communication Expert Opinion

Masha Boh, Business Development Manager at The Brewery, says that nothing can match the authenticity of a face to face event.   Every few weeks there seems to be a new app, website or technology which promises to help bring us closer together and form meaningful bonds in ways we wouldn’t be able to in the real world. Whether it’s a new app which vows...

Read More


Using AR at Events Expert Opinion

Karl Hindson (pictured below), Creative Engagement Group’s head of technology, on introducing interactive tech at events   The inspiration for my recent talk at Confex came from a brief we received for a medical conference from a pharma client. “We want something completely different,” they said. Which was great as a challenge, but something to be cautious about, considering Pharma regulations and being respectful of...

Read More


Will digital marketing take over trade shows? Expert Opinion

Stanley Tan (pictured below), digital marketing manager at Selby’s, examines whether the trade show is at risk in the era of digital marketing.   In recent years, the amount of interest for digital marketing has skyrocketed, while trade shows have been declining. With digital marketing, you can reach millions of people with Facebook, and by spending 10% of your TV advertising budget, you can reach...

Read More


Exhibition 2.0 Expert Opinion

AMR’s Denzil Rankine takes a look at the evolving exhibition industry. We all know that the exhibition business model is changing.  The customers might look the same, but their expectations are transformed in this digital age. But not everyone is clear about how organisers should evolve from the status quo. A common mistake is for organisers to see the tradeshow as the purpose. It’s not....

Read More



Page 3 of 2512345...1020...Last »
banner