Expert Opinion


Event digitalisation – the race is on Expert Opinion

Gav Dandridge, CTO at Meshh, offers some advice on embracing digital feedback on your show.   Embracing digital is inevitable. This is now part of any business venture and the events industry is no exception – it is painfully aware that the digitalisation of event processes and experiences is increasingly necessary for sustainability and growth. But for an industry with a strong legacy of tried-and-tested...

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In conversation: WRG’s Mark Jackson Expert Opinion

The World Exhibition Stand Awards are a new set of awards designed to celebrate the very best in exhibition stand design and experience – whatever the show, wherever in the world, and whoever the client. The awards will be taking place in The International Pavilion at International Confex, on 28 February. Read more about the WESAs here. Ahead of the awards, EW spoke to Mark Jackson, Head of Environments at WRG, a...

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Design to build: the A to Z of exhibition stand planning Expert Opinion

What exactly do you need to consider when planning your next exhibition stand design and build? Stephen Lindsay of exhibition stand designer DMN Design Build has put together a handy A-Z of what you need to be thinking about before, during and after your exhibition.   A is for Artwork. The foundation of every great exhibition stand is the concept and the artwork that brings it...

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The rise of the meetings house of Saudi Expert OpinionMiddle East

By Danielle Curtis, Exhibition Director Middle East, IBTM Arabia   Historically, the economy in the Middle East has been built on selling oil, with the countries there investing little capital in other sectors. Today, all that has changed. The price of oil has dropped and environmental pressures mean global powers are likely to seek alternatives to it as fuel. Oil-rich Middle Eastern countries have been...

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In conversation: OCTANORM’s Hans Bruder Expert Opinion

The World Exhibition Stand Awards are a new set of awards designed to celebrate the very best in exhibition stand design and experience – whatever the show, wherever in the world, and whoever the client. The awards will be taking place in The International Pavilion at International Confex, on 28 February. Read more about the WESAs here. Ahead of the awards, EW spoke to Hans Bruder, managing director at OCTANORM Service Partner...

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In conversation: Rapiergroup’s Chris Litchfield Expert Opinion

The World Exhibition Stand Awards are a new set of awards designed to celebrate the very best in exhibition stand design and experience – whatever the show, wherever in the world, and whoever the client. The awards will be taking place in The International Pavilion at International Confex, on 28 February. Read more about the WESAs here. Ahead of the awards, EW spoke to Chris Litchfield, creative director at Rapiergroup.   What...

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Can sustainability look good AND be good for business? Expert Opinion

Sam Rowe, CEO of agency Ignition, examines where the responsibility for sustainability lies within the events industry.   The battle to get large company clients interested in sustainability is basically over. They’re talking about it, at the very least, or else they’re forming and exercising environmental and social impact policies. Sustainability is on the strategic agenda to stay. But other debates remain, including how to convince clients...

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The past, present and future of exhibition stand design Expert OpinionWorld

The World Exhibition Stand Awards are a new set of awards designed to celebrate the very best in exhibition stand design and experience – whatever the show, wherever in the world, and whoever the client. Ahead of the awards, EW spoke to Mark Sykes, executive creative director at GES, about the past, present and future of exhibition stand design.   What are the big trends in exhibition...

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Russia: From red to amber… AsiaEuropeExpert Opinion

EW‘s Johnno G visits the Venice of the North and finds some Imperial exhibitionism.   Forgive me a self-indulgent moment on preconceptions, but before the FIFA World Cup this summer, you couldn’t have paid me to go to Russia. So political are the agendas to which we are exposed through the mainstream media, it is easy to believe what we are told rather than rely...

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Top tips on how to measure return on investment once the party’s over Expert OpinionWorld

Knowing why you’re holding a particular event, and being able to objectively measure the results against your initial criteria, is a crucial element of event organisation, but it is the one part that’s often overlooked after the excitement of the event is finished. Ahead of IBTM World 2018, EW asked two ROI experts what their top tips are for measuring return on investment at events....

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