Expert Opinion


Expert Opinion

In times of emergency, it can be easy to lose your head when communicating with clients and the public. Richard Wightman, head of corporate marketing at ITE Group shares his advice on how – and how not – to react when crisis strikes. It’s a shame that there has to be a crisis in order to get involved with crisis PR. It’s fast-moving, it tests...

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Expert Opinion

Paul Woodward on controversy and the drive to boost global venue quality. It’s not often that I get shouted at during an UFI event. At our recent Open Seminar in Asia, hosted by BIEC in Bangalore, however, one of our speakers really touched a raw nerve. Former UFI president and JWC principal Jochen Witt, building on a theme he touched on briefly at last year’s...

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Expert Opinion

UFI MD Paul Woodward on making sure we’re going after the right game. It’s just as well to start any column on this topic paying tribute to the anonymous Danish comedian who originally suggested that prediction is very difficult, especially about the future. Any association such as UFI, especially when its most senior members get together as they did in Seoul back in November, is...

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Expert Opinion

There’s a revolt taking place on our show floors. JWC’s Anna Holzner discusses value-led pricing. Let’s begin with what isn’t changing. The trade fair industry is competing, as it always has, for wallet share of the marketing spend. As a traditional and important pillar of any marketing strategy, decision makers cannot and will not ignore the high touch experience and valuable face time a trade...

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