Expert Opinion


In conversation: OCTANORM’s Hans Bruder Expert Opinion

The World Exhibition Stand Awards are a new set of awards designed to celebrate the very best in exhibition stand design and experience – whatever the show, wherever in the world, and whoever the client. The awards will be taking place in The International Pavilion at International Confex, on 28 February. Read more about the WESAs here. Ahead of the awards, EW spoke to Hans Bruder, managing director at OCTANORM Service Partner...

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In conversation: Rapiergroup’s Chris Litchfield Expert Opinion

The World Exhibition Stand Awards are a new set of awards designed to celebrate the very best in exhibition stand design and experience – whatever the show, wherever in the world, and whoever the client. The awards will be taking place in The International Pavilion at International Confex, on 28 February. Read more about the WESAs here. Ahead of the awards, EW spoke to Chris Litchfield, creative director at Rapiergroup.   What...

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Can sustainability look good AND be good for business? Expert Opinion

Sam Rowe, CEO of agency Ignition, examines where the responsibility for sustainability lies within the events industry.   The battle to get large company clients interested in sustainability is basically over. They’re talking about it, at the very least, or else they’re forming and exercising environmental and social impact policies. Sustainability is on the strategic agenda to stay. But other debates remain, including how to convince clients...

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The past, present and future of exhibition stand design Expert OpinionWorld

The World Exhibition Stand Awards are a new set of awards designed to celebrate the very best in exhibition stand design and experience – whatever the show, wherever in the world, and whoever the client. The awards will be taking place in The International Pavilion at International Confex, on 28 February. Read more about the WESAs here. Ahead of the awards, EW spoke to Mark Sykes, executive creative director at...

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Russia: From red to amber… AsiaEuropeExpert Opinion

EW‘s Johnno G visits the Venice of the North and finds some Imperial exhibitionism.   Forgive me a self-indulgent moment on preconceptions, but before the FIFA World Cup this summer, you couldn’t have paid me to go to Russia. So political are the agendas to which we are exposed through the mainstream media, it is easy to believe what we are told rather than rely...

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Top tips on how to measure return on investment once the party’s over Expert OpinionWorld

Knowing why you’re holding a particular event, and being able to objectively measure the results against your initial criteria, is a crucial element of event organisation, but it is the one part that’s often overlooked after the excitement of the event is finished. Ahead of IBTM World 2018, EW asked two ROI experts what their top tips are for measuring return on investment at events....

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Why North Africa is emerging as a destination for MICE business AfricaExpert Opinion

Danielle Curtis, Exhibition Director – Middle East, Arabian Travel Market & IBTM Arabia, examines the rise of North Africa as a business event destination.   The countries of North Africa are once again attracting attention from global business event organisers, with several city destinations in the region emerging as hotspots for all types of tourism, and MICE business is high on the agenda. The region’s...

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Event Horizon: Do you understand the younger generation? Expert Opinion

“A region in spacetime beyond which events cannot affect an outside observer.” Event Horizon is a column by new EW recruit Stuart Wood, taking a look at the events industry from a newcomer’s perspective. In this second instalment, he treads the perilous waters of Instagram, millennials and avocado toast to bring back some tips for the event industry’s older generation.   On 26 October, I attended...

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Should tech startups exhibit at trade shows? Expert Opinion

Stanley Tan, digital marketing manager at Selby’s, takes a look at whether or not exhibiting at trade shows is worth the investment for tech startup companies.   Today when you read a blog post related to marketing, it is either about Facebook, Instagram, Snapchat or content marketing. Most of the older marketing channels have become obsolete in today’s digital world. If you asked a 10-year...

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The potential of India’s exhibitions market Expert Opinion

Nidhi Sharma, executive director of the Indian Exhibition Industry Association (IEIA), outlines her government’s support for exhibitions in India and their importance to the economy.   It is a well-known fact that India is fast outpacing other developing countries in terms of GDP growth rate and the size of its economy. The International Monetary Fund (IMF) counts India as a source of considerable growth for the...

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