Expert Opinion


M Integrated Solutions’ creative director discusses exhibition stand design Expert Opinion

The World Exhibition Stand Awards are a new set of awards designed to celebrate the very best in exhibition stand design and experience – whatever the show, wherever in the world, and whoever the client. Ahead of the awards, EW spoke to John Young, Executive Creative Director at M Integrated Solutions, about the state of stand design today, and where the market is heading in the future.  ...

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Putting the events industry through the #10yearchallenge… Expert Opinion

A lot has changed in the last 10 years, with huge technological advancements opening doors for communication and development across all sectors, including the events industry. Nichola Jacklin, National Account Manager at the UK’s Center Parcs, has worked in the conferences & events department for 10 years. In this guest blog, she shares the pivotal changes she has experienced in the events industry over that...

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Which of the industry’s big players are making mistakes in Asia? Expert Opinion

Björn Kempe, ExposAsia CEO, takes a look at some of 2018’s big acquisitions and wonders – which of the industry’s big players could be making mistakes on the Eastern continent?   I made a mistake recently as a broker and sent the list of available assets to all my clients openly: a good move? Of course, not. Is it bad? I am not sure since everyone knows...

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IBTM China: what can we expect from the event this year? Expert Opinion

IBTM China, part of IBTM’s global portfolio of meetings and events industry trade shows, will take place at China National Convention Centre (CNCC) in Beijing, on 28 and 29 August. Nicole Ci, Project Manager, IBTM China, discusses the direction in which the event is heading.   What changes have you made to the show this year? The market in China continues to enjoy robust growth,...

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Event Horizon: Sustainability is not a fad Expert Opinion

“A region in spacetime beyond which events cannot affect an outside observer.” Event Horizon is a column by EW’s Stuart Wood, taking a look at the events industry from a newcomer’s perspective. In this third instalment, he locks horns with Veganuary, and wonders if sustainability is getting trend-ified.   2019 has arrived, and with the advent of the new year comes the time for many...

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UFI’s Kai Hattendorf reflects on the 2018 Global Congress Expert Opinion

Kai Hattendorf, UFI Managing Director, reflects on the 2018 UFI Global Congress in St Petersburg.   UFI concluded our Global Congress in St Petersburg at the end of last year, where we welcomed 450 delegates from 54 countries and regions. It was a wonderful opportunity to connect, network and learn, and it was also an amazing experience for the whole UFI team to deliver the...

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Q&A – the role of data in exhibitions Expert Opinion

In this Q&A, Gavin Dandridge, CTO at spatial analytics company Meshh, discusses the role of data in exhibitions.   How do you get around low connectivity at an exhibition venue and turn this into a competitive advantage? We live in a connected world. From setting up your Internet of Things connected coffee machine to reading news on an app on the way to work, consumers are...

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Highlights from the 85th UFI Congress in St Petersburg Expert Opinion

EW asked Howard Klein (pictured below), moderator for the 85th UFI Global Congress in St Petersburg, to pick out his highlights of the event.   Having been to Russia many times, I was keen to see how the St Petersburg UFI Congress would go; and I was pleased to support it from the stage. These are my brief takeaways. World competitiveness expert Stephane Garelli delivered a fast...

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Too big to succeed? Expert Opinion

By Paul Woodward, Chairman of Paul Woodward Advisory Every exhibition organiser that has them loves them; the giant shows, the bedrock of the business, money machines with margins better than selling crack cocaine. But what’s going on? I was debating with a colleague at the end of last week which would be the next shoe to fall. Cebit is gone. Baselworld is in intensive care. Thirteen...

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Can sustainability look good AND be good for business? Expert Opinion

By Sam Rowe, CEO of Ignition   The battle to get large company clients interested in sustainability is basically over. They’re talking about it at the very least, or else they’re forming and exercising environmental and social impact policies. Sustainability is on the strategic agenda to stay. But other debates remain, including how to convince clients that sustainable can also be beautiful and, at the...

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