Exhibition World Guest Author

Exhibition World hosts great guests on its pages. Our Expert Opinion section is a unique collection of the best ideas from the best professionals in the international events industry.

Is VR coming of age?
in Expert Opinion, Features, News, World

Is VR coming of age?

As Star Wars VR experience Secrets of the Empire captures public attention worldwide, EW asks if Virtual Reality has reached a tipping point. Shaun Wilton Head of facilities at Shooting Partners The Star Wars VR experience does a few things especially well. The concept of layering was great. They handled the 3D depth cues perfectly, and the audio comes from different directions convincingly, prompting you...

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Data: friend or foe in 2018?
in Expert Opinion, Features, News, World

Data: friend or foe in 2018?

Denzil Rankine (pictured), executive chairman, AMR International, looks ahead at 2018 and discovers the ubiquitous role ‘data’ plays. Question is, however, is data friend or foe in 2018? As we welcome in the new year, we are inevitably seeking opportunities to improve and to increase competitiveness. Core to everyone’s thinking in 2018 must be our relationship with data and analytics. No one can claim to have cracked...

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Social media: A tool to promote your event
in Expert Opinion, World

Social media: A tool to promote your event

When it comes to organising and planning your business expo or event, it is important to look beyond traditional forms of marketing – like flyers, mail invites and word-of-mouth – and utilise social media to expand audience reach and generate buzz about your event online. Alex Jones (pictured left), from digital marketing agency Hallam Internet, analyses social media tactics that have remained relevant in this...

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Driving our  transformation
in Expert Opinion, Features, World

Driving our transformation

2018 is off to a busy and interesting start, that is for sure – also due to, but not just because of, the Informa/UBM developments. If you want to follow up on this matter, online is the faster medium. The team from Exhibition World are following the story on their website, and I encourage you to also visit UFI’s completely rebuilt blog at blog.ufi.org for...

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Blockchain cultivates new opportunities for exhibitions
in Expert Opinion, World

Blockchain cultivates new opportunities for exhibitions

Blockchain presents a great opportunity for the world of exhibitions and events. Enrico Gallorini, co-founder, CEO of GRS Research and Strategy examines Blockchain, unpacking the discourse into six accessible parts, including: the role of exhibitions; Blockchain and smart contracts; an example from the exhibition sector; and the journey ahead (for exhibition organisers.) Part 1: An introduction to Blockchain and its connection with the world of exhibitions...

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2018 awaits
in Europe, Expert Opinion, News, World

2018 awaits

As a new year gets underway, David Chalmers (pictured), senior marketing director, Europe at cvent, inspires the industry. The best exhibitions in 2018 will be those which really try to harness the importance and power of the human connection and live events.  It’s obvious that what drives a returning exhibitor is the value of business connections made at the show, whether through appointments, visitors or...

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