Exhibition World Guest Author

Exhibition World hosts great guests on its pages. Our Expert Opinion section is a unique collection of the best ideas from the best professionals in the international events industry.

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Virtual events: fourth opinion

Whatever happened to the notion of the virtual event? EW speaks to David Levin, CEO of UBM, and asks what role online showplaces play today. When I came back to the media world from the world of technology, I was genuinely worried. We had a lot of people saying we could digitise everything. And I came from a world where infinite bandwith, Cisco, telepresence and...

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Virtual events: third opinion

Whatever happened to the notion of the virtual event? EW speaks to Paul Nicholson, MD of VirtualXpo, and asks what role online showplaces play today. Trade show and exhibition organisers must embrace digital technology if they want to deliver improved bottom-line value for their exhibitors and added benefits for onsite and offsite visitors. The physical world is being disrupted daily by technology and VirtualXpo’s mission...

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Virtual events: second opinion

Whatever happened to the notion of the virtual event? EW speaks to Ken Clayton, director at event badging and registration company, RefTech, and asks what role online showplaces play today. There could well be a future for virtual exhibitions or the likes of them but anybody who understands the exhibition business knows that there is now and never has been any use for virtual trade...

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Managing millennials

Cal Newport, assistant professor of computer science at Georgetown University, US, and author of ‘So Good They Can’t Ignore You’, on how to engage the Millennials, both inside your organisations and on the show floor. How do we solve a problem like Millennials? The complications that arise from accommodating a new generation of potential visitors and employees is one that affects trade show directors around...

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No cause for alarm

Digital products and services will expand the traditional range of trade fair services, which has inevitable consequences for organiser exhibitors and visitors says vice president of digital business at Messe Frankfurt, Kai Hattendorf. Everything is digitisable, but it is vital to remember that not everything is better in digital form. Just as globalisation changed the face of the exhibition business, the advent of digital products...

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The case for the exhibition centre

AIPC’s Rod Cameron makes the case for exhibition centres in generating economic benefits both local and national. Every once in a while we see indignant news items about why investment in a convention or exhibition centre is in the worst possible interests of a city. As ammunition, these stories typically draw on data that show the worst possible consequences for any destination dumb enough to...

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Working in data-rich environments

The team at consultancy JWC share their thoughts about doing business in an industry buzzing with information. Let’s begin by stating something quite obvious: having lots of data doesn’t really solve anything. Now this is not because all that great data at our finger tips isn’t good (accurate or relevant), in fact many trade fair organises and venue operators are getting better and better at...

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Virtual events: first opinion

Whatever happened to the notion of the virtual event? EW speaks to Ted Rawson, global e-business director at Reed Exhibitions, and asks what role online showplaces play today. We believe in connecting buyers and sellers online. However, the concept of a virtual event with graphic representations of floor plans and booths that attendees visit isn’t one that we think has a role in our industry...

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Dealmakers

Mayfield Media Strategies MD Steve Monnington charts the latest M&A activity and finds that if you’re not already in Turkey, you’re too late. After the BRICs comes MIST – Mexico, Indonesia, South Korea  and Turkey – coined by the recent SISO meeting in the US as the latest collection of hot emerging markets. The first two are clear enough. Mexico has a large number of...

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UFI focus: Engaging with the future

UFI MD Paul Woodward on personalising the audience experience. We have a very successful industry. It has for the most part survived the economic challenges of the last five years intact. But, how innovative are we? At best, the way in which we do business has evolved gently. While other industries have seen massive transformations in the past 20 years, exhibitions look pretty similar. We...

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