Exhibition World Guest Author

Exhibition World hosts great guests on its pages. Our Expert Opinion section is a unique collection of the best ideas from the best professionals in the international events industry.

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In search of the next community

In the global exhibition industry, the man who can analyse data and use it most effectively should be king. Marc Cochrane, BSG Asia, looks at how much online communities help us predict and launch new shows? Companies like Ali Baba now have a database of 80 million users. The company [a high profile manufacturing directory and products catalogue] operates primarily in mainland China, but also...

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Using technology to bring more value to delegates

#EventProfs Network is the proof that event professionals are eager to learn about event technologies (this grew from 0 to 800 UK members in just 5 months). The most common question is “what are the trends on?” –  matters such as building communities, event apps, audience engagement, event promotion, etc. Technologies are going to move from a tool for the organiser to a tool for the...

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Dealmakers

Steve Monnington, MD of Mayfield Media Strategies, reports on a flurry of M&A activity. There was a flurry of activity at the end of 2013 with several of the major international organisers making important strategic acquisitions in key markets. Turkey saw a lot of M&A activity in 2013 and the final deal of the year saw UBM acquiring 75 per cent of NTSR, organiser of...

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Getting the most from your show: fourth opinion

Susan Tan, director, Marketing Services, Singapore Exhibition Services, gives her take on how exhibitors can maximise their performance at exhibitions. The level of success of an exhibition very much weighs on the level of support the organiser delivers to exhibitors. We advise our exhibitors on the dos and don’ts of exhibiting at a trade event. For example, exhibitors will learn that certain traditional practices like...

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Getting the most from your show: third opinion

Damion Angus, MD of Montgomery, discusses how organisers and venues are ensuring exhibitors perform to the best of their ability at exhibitions, through exhibitor training or briefings, to improve the visitor experience. We have always felt exhibitor training is of paramount importance and we have constantly strived to integrate this into our events. Twenty five years ago we produced our first of three videos ‘How...

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Dealmakers

In my last column I said that anyone who isn’t yet in Turkey is too late and recent activities only serve to underline how true this is. Last October saw two more acquisitions of local companies involving the two international companies first on the scene in the early 2000’s as they further consolidate their market share. Hannover Messe, through their Turkish subsidiary Hannover Fairs Turkey,...

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Getting the most from your show: second opinion

Tad Ishizumi, president of Reed Japan, discusses how organisers and venues are ensuring exhibitors perform to the best of their ability at exhibitions, through exhibitor training or briefings, to improve the visitor experience. I believe it is very important that organisers help exhibitors raise their ability to obtain good returns, especially considering the unique environment in Japan.For a long time, exhibitions in Japan were predominantly...

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Getting the most from your show

Maurits van der Sluis, commercial director at Amsterdam RAI, discusses how organisers and venues are ensuring exhibitors perform to the best of their ability at exhibitions, through exhibitor training or briefings, to improve the visitor experience. As we are an organiser as well as a venue, we do the utmost to help organisers maximize their return on investment. Besides offering services like stand building, ICT and...

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Communicating face-to-face

UFI MD Paul Woodward on discovering and reaching your audience. For any organisation, large or small, efficient and effective communication is a challenge. Our global audience becomes one of our biggest challenges when it comes to getting our message to all corners of the world. Helping UFI’s members to better understand what is happening around the organisation and to coordinate our efforts to support and...

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Virtual events: fourth opinion

Whatever happened to the notion of the virtual event? EW speaks to David Levin, CEO of UBM, and asks what role online showplaces play today. When I came back to the media world from the world of technology, I was genuinely worried. We had a lot of people saying we could digitise everything. And I came from a world where infinite bandwith, Cisco, telepresence and...

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