Exhibition World Guest Author

Exhibition World hosts great guests on its pages. Our Expert Opinion section is a unique collection of the best ideas from the best professionals in the international events industry.

Providing a forum for women  to fulfill leadership destiny
in Expert Opinion

Providing a forum for women to fulfill leadership destiny

Mary Larkin explains how SISO is expanding its Women’s Leadership Programme In its third year, the SISO (Society for Independent Show Organisers) Women’s Leadership Programme has grown to become a full educational programme at both the SISO CEO Summit and the SISO Leadership Conference. The mission of the SISO Women’s group is to provide a forum “where the industry’s aspirational woman comes to be inspired,...

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UFI’s 5 trends  to watch
in Expert Opinion

UFI’s 5 trends to watch

By Kai Hattendorf, UFI Managing Director Last year was a memorable one for the global exhibition and business events industry, with much attention on M&A, on changing event formats or ‘festivalisation’, and on a changing global landscape. The UFI team used its Global Congress at the end of 2018 as well as many separate conversations all around the world to identify the core themes that the association...

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Fever pitch on Brexit
in Expert Opinion

Fever pitch on Brexit

James Heappey MP, chair of the UK’s All-Party Parliamentary Group for Events, tells EW about the UK event industry’s Brexit concerns.   The Brexit debate has reached fever pitch, and I’m not sure that anyone is really enjoying it beyond those few politicians and journalists for whom this defines their politics. My constituents tell me that they’re sick of it. Many of them oppose the...

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Putting the events industry through the #10yearchallenge…
in Expert Opinion

Putting the events industry through the #10yearchallenge…

A lot has changed in the last 10 years, with huge technological advancements opening doors for communication and development across all sectors, including the events industry. Nichola Jacklin, National Account Manager at the UK’s Center Parcs, has worked in the conferences & events department for 10 years. In this guest blog, she shares the pivotal changes she has experienced in the events industry over that...

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UFI’s Kai Hattendorf reflects on the 2018 Global Congress
in Expert Opinion

UFI’s Kai Hattendorf reflects on the 2018 Global Congress

Kai Hattendorf, UFI Managing Director, reflects on the 2018 UFI Global Congress in St Petersburg.   UFI concluded our Global Congress in St Petersburg at the end of last year, where we welcomed 450 delegates from 54 countries and regions. It was a wonderful opportunity to connect, network and learn, and it was also an amazing experience for the whole UFI team to deliver the...

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Charting China’s new exhibition superhighway
in Features

Charting China’s new exhibition superhighway

Martin Donovan offers insights into some major exhibition moves in South China, and the impact of the new HZMB.    For an insight into China’s suitability as an exhibitions industry powerhouse, take a look at two recent events: a huge import fair in Shanghai and, south west along the coast, the opening of a 55km sea bridge and tunnel link from Hong Kong to Zhuhai and...

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Russia: From red to amber…
in Asia, Europe, Expert Opinion

Russia: From red to amber…

EW‘s Johnno G visits the Venice of the North and finds some Imperial exhibitionism.   Forgive me a self-indulgent moment on preconceptions, but before the FIFA World Cup this summer, you couldn’t have paid me to go to Russia. So political are the agendas to which we are exposed through the mainstream media, it is easy to believe what we are told rather than rely...

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Should tech startups exhibit at trade shows?
in Expert Opinion, News

Should tech startups exhibit at trade shows?

Stanley Tan, digital marketing manager at Selby’s, takes a look at whether or not exhibiting at trade shows is worth the investment for tech startup companies.   Today when you read a blog post related to marketing, it is either about Facebook, Instagram, Snapchat or content marketing. Most of the older marketing channels have become obsolete in today’s digital world. If you asked a 10-year...

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The potential of India’s exhibitions market
in Expert Opinion, News

The potential of India’s exhibitions market

Nidhi Sharma, executive director of the Indian Exhibition Industry Association (IEIA), outlines her government’s support for exhibitions in India and their importance to the economy.   It is a well-known fact that India is fast outpacing other developing countries in terms of GDP growth rate and the size of its economy. The International Monetary Fund (IMF) counts India as a source of considerable growth for the...

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The venue developments you need to know about in Germany
in Features, News

The venue developments you need to know about in Germany

Several of Germany’s top exhibition venues are being given a makeover. Chantelle Dietz investigates.   Germany has long reigned supreme as a destination for exhibitions. Its venues are among the best – and the biggest – in the world, and its central location within Europe makes it easily accessible. According to AUMA, the German Trade Fair Industry association, two thirds of all leading international trade...

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