A Mash Media Roundtable in London, in association with Visit Norway and Norway Trade Fairs, saw organisers discuss the process of transposing an existing event brand to a new destination
Neil Coombes, Senior Account Manager at event and communication agency, UKSV, lends his insight into brand revitalisation and why businesses should choose a live event if they decide to re-evaluate.
According to the Kuala Lumpur Convention Centre’s General Manager, Alan Pryor, many of the leading exhibition trends of 2019 will continue to predominate in 2020, especially digitalisation and festivalisation.
