German exhibitions association AUMA has released a new video campaign, ‘Experience.Success’.
The video promotes Germany as the world number one location for exhibitions, and was released alongside a calendar, ‘Trade Fairs Made in Germany 2020.’
The 'Trade Fairs Made in Germany 2020' brochure contains dates and statistics for more than 250 international and national exhibitions in Germany. It has a completely new design and is available in German, English, French, Russian and Spanish.
The aim of the new campaign is to convince companies of the advantages of exhibiting – in particular in Germany.
The quality of German exhibitions is exemplified under the three headlines: #WorldStage, #FutureLab and #NewBusiness. They show exhibitions as a stage for the company presentation, as an innovation platform and as a generator of new business contacts.
The landing page www.auma.de/ExhibitionSuccess provides more detailed information, such as films explaining the whys and hows of exhibiting.