UFI Conference hears how world’s largest expo centre is taking shape

Shenzhen World

The construction of Shenzhen World Phase I in China is on course and the new exhibition centre will go into operation as scheduled in July this year.

This was the message from the project management team brought to global exhibition industry association UFI’s European Conference 2019 in Birmingham last week.

A Shenzhen World delegation talked the professional audience through the operation preparations of Shenzhen World and explained all capacities and facilities.

The promotional seminar took place at the National Exhibition Centre (Birmingham) on 16 May and Mr Wu Xiaoping, Deputy General Director of Shenzhen World Exhibition & Convention Center Construction Headquarter Office, presented a comprehensive overview and explained how the new giant facility would positively impact the global exhibition industry.

Mr Mao Daben, Executive Deputy General Manager of Shenzhen Zhaohua International Exhibition Operation Co., Ltd., elaborated on the project with fresh video that showed up-to-the-minute developments on the construction site.

Kai Hattendorf, CEO and Managing Director of UFI, speaking at the presentation, said that Shenzhen World was set to transform the landscape and enhance the overall performance of the exhibition industry in China.

The UFI European Conference 2019 was attended by more than 200 exhibition companies, organisers and institutions from 28 countries.

Shenzhen, once a small fishing village, has transformed to become a dynamic city and part of China’s Silicon Valley – birthplace of high-tech enterprises like Tencent, Huawei and DJI.

In five years, the Greater Bay Area is projected to overtake the Tokyo Bay Area to become the world’s No.1 Bay Area in terms of GDP. It’s gross GDP (US$1.36 trillion) already outshines San Francisco Bay Area.

Shenzhen holds a leading position in annual exhibition space sold in China and the new Shenzhen World will offer 500,000sqm of indoor exhibition space once Phase 2 is complete.

The venue will have 19 halls arranged symmetrically along a central corridor.

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