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Groupon and Ingresso partner to increase live event offering

Groupon UK has announced a new partnership with UK ticket distributor Ingresso, enabling its customers to access some of the biggest names in live entertainment.

Partners, including exhibition and event organisers, West End and regional venue owners, theatre producers, music promoters and marketing agencies, could all benefit from a host of new tools to enable efficiency of sales, inventory management, dynamic pricing and the ability to create bespoke promotions using real-time data.

“This marks the start of a new and exciting chapter for Groupon and the clients we work with,” commented John Gibson, Groupon’s Head of Live, EMEA.

“Understanding buyer behaviour is key to creating meaningful interactions, providing a better customer experience and ultimately maximising sales on behalf of our clients which, Ingresso will enable. Furthermore, Ingresso represents the first step in building out our Live offering through strategic partnerships pan-EMEA.”

The integration will provide benefits to Groupon’s end customer through the use of e-tickets, choice of seating from interactive seating maps and access to the full range of ticket prices.

While Groupon will continue to offer discounted inventory via promotional opportunities, the announcement underpins the company’s move away from predominantly discounted inventory to a choice of quality experiences at market rate pricing.

“We are thrilled to be partnering with Groupon to provide their extensive audience with more access to exciting experiences in live entertainment,” said Mario Bauduin, VP business development for Ingresso.

The Groupon and Ingresso integration is expected to launch in Q2.

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