Events marketing platform RainFocus has announced the appointment of Kevin O’Rourke as executive vice president of global sales.
O’Rourke, who brings with him an established background in the events industry, will drive the sales strategy behind the company’s go-to-market plan as well as expansion into new markets.
His career, which spans 18 years of sales leadership, started with 10 years at Dell EMC taking on positions of increasing responsibility in North America
O’Rourke commented: “For some time now, I’ve wanted to return to the events space to help propel the industry away from monolithic event management systems.
"RainFocus offers a rare opportunity to do just that by expanding the sales operation, consulting with our customers to view events as a global program, and to help them manage it from one platform. I'm thrilled to be leading that effort."