The Las Vegas Convention and Visitors Authority (LVCVA) and the Consumer Technology Association (CTA) have announced a partnership with the Las Vegas Metro Chamber that marks the next major step in demonstrating to the world that ‘Vegas Means Business’. During the February 12 LVCVA Board of Directors meeting, a Memorandum of Understanding (MOU) agreement was signed that designates the Las Vegas Metro Chamber as the World Trade Center Las Vegas Business Club.
This agreement brings the WTC Las Vegas and the Las Vegas Metro Chamber together to advance business relationships and maximize economic opportunities stemming from international business visitors coming to Las Vegas. The WTC Las Vegas and the Las Vegas Chamber will join forces to welcome incoming delegations to Las Vegas; develop and implement programming to educate visitors on how to do business in Las Vegas; connect local businesses with interested international partners; and promote WTC initiatives.
“The LVCVA’s involvement with the World Trade Centers Association has provided tremendous opportunities to elevate Las Vegas’ reputation as a leading business destination on a global scale and we view this new partnership with the Las Vegas Metro Chamber as an avenue for developing meaningful connections between the outstanding professionals in our community and the millions of international business travellers that come to Las Vegas each year,” said LVCVA President and CEO Steve Hill. “It’s an honours to formalise this agreement with an MOU and we are eager to get to work developing programs that support our community.”
The World Trade Centers Association encourages mutual assistance and cooperation among its members. In January 2010, CTA was granted the rights to the World Trade Center Las Vegas license and partnered with the LVCVA to attract more international visitors and trade events to Las Vegas.
“Las Vegas is the world’s leading destination for hosting trade shows and getting business done,” said CTA President and CEO Gary Shapiro. CTA owns and produces CES – the world’s largest business and tech event, held each January in Las Vegas. “Both CES and Las Vegas have experienced tremendous growth and success over the past few decades, and CTA’s partnership in the WTC Las Vegas endeavour is an excellent way to leverage some of the world’s most respected brands to drive business forward.”
The LVCVA has been engaged in growing the number of international visitors to the region, particularly as meetings and conventions, such as CES® have become global in scope. In 2017, Las Vegas welcomed a record-breaking 6.6m business travellers, of those, 12 percent were from outside of the US.