Travel exhibition ITB China and China Tourism Association have extended their strategic partnerships.
The move comes ahead of the next edition of ITB China, which is set to take place from 15-17 May in Shanghai.
David Axiotis, General Manager of ITB China and Rungang Zhang, Secretary General & Vice President of China Tourism Association, signed a corresponding partnership agreement on 10 January.
CTA’s engagement in ITB China 2019 will include numerous marketing activities to mutually promote each other, as well as to enhance business opportunities and raise global awareness for the Chinese travel industry.
Zhang Rungang, Vice President and Secretary General of China Tourism Association, commented: “With the rapid growth of China's economy, Chinese travellers are increasingly fond of traveling the world.
“ITB China's diversified exhibitor resources, in-depth insights on industry trends and professional experience in forum and exhibition operations provide a premium platform of communication and networking to Chinese travel companies, helping them to improve service quality and offer greater experience to Chinese tourists.
“As the largest trade association of the tourism industry in China, China Tourism Association is honoured to continue to work with ITB China in 2019, to promote the exchange between Chinese travel companies and international peers.”