Plan for Pavilion USA 2020 revealed in Dubai World

As Osaka was recently announced as the 2025 host of the World Expo, preparations are ramping up for the Dubai Expo 2020 edition, including the unveiling an architectural model of the US$60m Pavilion USA 2020.

Designed by Curtis W. Fentress, the pavilion will include a tour of the American experiences currently being designed by Detroit-based George P. Johnson Experiential Marketing. Construction of the pavilion will begin by mid-2019.

Representing the US Government at the launch event of the design in Dubai were US Consul General Dubai Philip Frayne and Director of the US Department of State’s Expo Unit James Core, who said: “We are excited by Pavilion USA 2020’s release of the first designs of the US pavilion and the announcement of their first sponsors. This is an important step in the United States’ journey to Expo 2020 Dubai. We encourage other companies, cultural and philanthropic organisations, and citizens to learn more about opportunities to get involved.”

The event also included a signing ceremony of a Memorandum of Understanding (MOU), the first-of-its kind agreement between Pavilion USA 2020, AmCham Dubai, AmCham Abu Dhabi, and the US-UAE Business Council to promote the shared goal of engaging the private sector in a history-making US pavilion.

In a joint statement, Anne Jaffrey, President of AmCham Dubai; Sharief Fahmy, chairman of the AmCham Abu Dhabi, and Danny E. Sebright, President of the US-UAE Business Council said the MOU, “serves as the platform from which our members can come together in support of the US pavilion at Expo 2020 Dubai. We are pleased to work closely to ensure the bilateral business communities between our two nations are fully engaged in this important effort. As a commercial priority of the US and the UAE, there are few opportunities more deserving of our full support.”

Krista Pilot, Vice-President of Corporate Affairs for Asia, Middle East & North Africa from PepsiCo announced that the company will be a lead sponsor and Official Beverage partner of Pavilion USA 2020.

Pavilion USA 2020 also announced its official partnership with California-based Virgin Hyperloop One, which will premiere its Hyperloop ride experience at the US pavilion.

This first experience reveal marks the beginning of a multi-year global engagement campaign that will spotlight the innovations showcased at the US pavilion in preparation for its opening in October 2020.