Organiser Deutsche Messe announced today (28 November) that it will be streamlining its event portfolio, cancelling computer show CEBIT and integrating the topics into Hanover Messe.
Certain CEBIT topics will also be developed into specialist events. The realignment is due to reduced space booking for CEBIT 2019. Deutsche Messe cited technological developments in the digital economy as a reason that demand has reduced for the show.
“In recent years, many discussions within the German industry have involved the thematic overlap between HANNOVER MESSE and CEBIT. It is now time to integrate the topics from CEBIT that are relevant for manufacturing, energy and logistics into HANNOVER MESSE ,” said Dr. Jochen Köckler, CEO of Deutsche Messe AG. “We are currently examining the digital market to determine which remaining CEBIT topics we will develop into new events.”
— CEBIT (@cebit) November 28, 2018
On 27 November, Oliver Frese, Deutsche Messe’s member of the managing board responsible for CEBIT, requested that the executive committee of Deutsche Messe’s supervisory board release him of his duties effective 31 December 2018. The committee agreed to his request.
“We accept Mr. Frese’s decision with regret und respect. It is difficult to lose such an experienced tradeshow manager and board member. Frese has served Deutsche Messe for many years, most recently as the member of the managing board responsible for CEBIT,” said Bernd Althusmann, Economic Minister of Lower Saxony and chairman of the Supervisory Board. “Especially with the new CEBIT concept, Frese showed courage, innovation and pioneering spirit.
“The further decline in demand for CEBIT is all the more regrettable, but at the same time, it shows that the CEBIT idea affected the entire economy. The topics it represented, such as digitisation and artificial intelligence, are now seen as overarching tasks – which is also a success for CEBIT.”
Deutsche Messe does not expect direct effects from the streamlining, having already adjusted CEBIT’s role in and economic contribution to the events portfolio in recent years. “Thanks to many other strong events and strong growth in our international business, Deutsche Messe remains in a secure and solid position as a company,” said Köckler. Deutsche Messe will continue to use the CEBIT brand at events abroad.
15 Feb 2019
15 Feb 2019