Belgian start-up’s new app addition brings virtual trade show a step closer Europe

ShowSourcing, the Brussels-based company behind a universal app to provide trade show buyers with a self-contained sourcing environment for exhibitions, has announced additions to its services, including streamlining trade show product sourcing for buyers and sellers, and bringing the entire process under a single roof.

The new product, the company says, leads to more supplier-side collaboration, including built-in exhibitor details for trade fairs, and real time communication for supporting buyers.

ShowSourcing CEO Antoine Praet says of the launch: “Our vision is to take the entire trade show experience – from finding suppliers, to sending RFQs and preparing new products for market – and put it online. We’ve made it possible to do everything for every trade show in one place, and we couldn’t be more excited about the things we have to offer our customers.”

Praet adds that the company is looking forward to launching trade show partnerships by the end of the year.

ShowSourcing has grown rapidly in the past two years and Praet adds that trade show organisers can manage their user base directly in the new system.

The new service is available at ShowSourcing was founded in 2015 and is backed by the former CEO of the Delhaize group, P.O. Beckers. It is currently seeking a second round of funding.