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Anna Valley wins £4m digitisation contract for NEC Birmingham


UK AV company, Anna Valley, have been appointed to complete a £4m digitisation programme for the Birmingham-based National Exhibition Centre (NEC), 31 May 2018.

The new displays are expected to transform the look and feel of the venue and wider campus. Site surveys were completed last year with the first step in the 18-month transformation beginning in January 2018.

Anna Valley is implementing digital solutions to the value of £4m across the NEC arena to improve wayfinding, and help create an end-to-end experience for visitors. The project is focussed on screen provision but includes audio design, integration and annual servicing and maintenance.

Anna Valley is responsible for all site activity, including the management of third-party electrical, steel fabrication, structural engineering and mount providers, among others.

Project features include:

- Replacing the current NEC lightbox letters at the main entrance roundabout with 170sqm of LED displays

- Creating an immersive digital experience in the bridge link between the Birmingham train station and the NEC arena

- Integrating over 250 Samsung large format displays across the sites

Gareth Lloyd, NEC Group head of Media Sponsorship and Sales, said: “The displays will not only enhance our customer experience but will provide added value to our organisers and exhibitors by becoming a key communication tool between their event and their audiences.”

The NEC welcomes 2.4m visitors and over 39,000 exhibiting companies to over 500 events every year.

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