The event, 20-23 June at Basel Congress Center in Switzerland, featured presentations from industry specialists, discussions and networking opportunities, as well as the biannual meeting of the UFI board of directors.
Speakers include Huib van Bockel of Tenzing UK, looking at the use of social media; behavioural scientist Tessa van Asselt on what GenerationY expects from the exhibition industry and openBerlin Innovation Center MD Bernd Heinrichs on the changes enabled and enforced by digitalisation.
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