Nearly 180 exhibition professionals from 25 countries are set to attend the three-day UFI Open Seminar in Europe 2016, discussing the ‘Challenge of Change’ within the industry.
The event, which began today (20 June) at Basel Congress Center in Switzerland, features presentations from industry specialists, discussions and networking opportunities, as well as the biannual meeting of the UFI board of directors.
Speakers include Huib van Bockel of Tenzing UK, looking at the use of social media; behavioural scientist Tessa van Asselt on what GenerationY expects from the exhibition industry and openBerlin Innovation Center MD Bernd Heinrichs on the changes enabled and enforced by digitalisation.
Kai Hattendorf, MD of UFI, commented: “UFI events are always appreciated for their exceptional networking environment and with a flexible programme focusing on the hottest new developments for exhibition professionals, the 2016 Open Seminar in Europe is completely focused on the delegates’ needs. It’s going to be an exciting, educational, few days.”
