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Case Study: AutoSport International and Arena Seating

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AutoSport International called upon Arena Seating for the 16th year running to supply a 4,361-seat grandstand at the NEC Birmingham, 14-17 January.

Arena Seating’s project manager Martin Clark and his team, working alongside Haymarkets’ event production team, installed 3,135 plastic and 1,226 padded tiered seats into the Live Action Arena (Hall 5).

The exhibition seating offered views of motor-racing action on the temporary circuit and giant screens. Audiences enjoyed displays from single seater motors, drift cars, vintage saloons, oval racing displays and record-breaking stunts, as well as celebrity appearances – all presented by Sky Sports F1 commentator David Croft.

In addition to the tiered seating, Arena Seating also installed three platforms into the Live Action Arena; one control platform, one VIP platform and a disabled viewing platform. The 22 Arena crew installed all the equipment into the venue within three and a half days.

The adrenaline-fuelled motorsport event showcased everything from go-karting to Formula 1, collating everything a petrol head could wish for under one roof, attracting enthusiasts and professionals alike. The first two days opened to trade audiences only, then the general public joined for the concluding two days; taking place alongside the Performance Car Show exhibiting high-performance machines.

Clark said: “Such a fantastic sporting event is testament to the dedication of the Arena crew.”