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Messe Frankfurt launches Prolight + Sound Middle East 2016

Messe Frankfurt has revealed its plans to launch Prolight + Sound Middle East 2016.

The show will be the fifth trade fair in the growing Prolight + Sound international brand.

The news comes as the Middle East and African audiovisual market is expected to grow 13 per cent annually, valuing US$4.63bn by 2016.

The event will be dedicated to technological services for the entertainment, events, creation and media industries.

Prolight + Sound Middle East will be the tenth exhibition on the Messe Frankfurt Middle East portfolio of events in Dubai. 

It will cater to the burgeoning demand for professional services and top-drawer technology in the fast-growing events, entertainment and audio-visual industry in the region.

“As an addition to the successful international Prolight + Sound brand, the trade show will provide a platform that mirrors this impressive growth trend,” explained Stephan Kurzawski, senior vice president, Messe Frankfurt Exhibition.

“With the region becoming a major destination for high profile events, and set to host large-scale international gatherings such as the Dubai Expo 2020 and the FIFA World Cup 2022, demand for leading-edge technology and high-quality sound and light products is on the increase from event organisers, retail chains and venue operators,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East.