International event organiser UBM's EMEA division has announced its 2016 editions of Technology for Marketing, eCommerce Expo and Customer Contact Expo will co-locate, to meet visitor demands.
Combined, the hybrid event for customer technology will attract an audience of more than 15,500 visitors and 500 exhibitors across 17,000sqm.
Taking place at Olympia London on 28-29 September 2016, the three events will unite marketing, ecommerce and customer service professionals and, according to the organiser, fulfil a growing need to connect their disciplines in order to provide all aspects of excellent customer experience.
Simon Parker, managing director, UBM EMEA London, said: “Each of these established events already addresses different aspects of the way brands engage with their customers. However, as these customers increasingly expect to move seamlessly between channels, a sophisticated approach to technology implementation and business operations is required.”
The move, UBM said, has been supported by an extensive research programme carried out by customer insight specialists within UBM and independent business market researchers, Redshift Research.
Quantitative research into existing audiences and stakeholders has also shown significant crossover in buying needs:
- 50 per cent of the visitors to eCommerce Expo and 35 per cent of the visitors to Customer Contact Expo are actively looking to invest in marketing technologies
- 40 per cent of the visitors to Technology for Marketing are actively looking to invest in ecommerce technologies
- 50 per cent of the visitors to eCommerce Expo and 35 per cent of the visitors to Technology for Marketing are actively looking to invest in customer service technologies
“With these existing market leading events, UBM EMEA has an exciting opportunity to connect forward thinking professionals with technology providers and specialists that will help them to create best in class customer experience,” Parker added.