EUROPE - CloserStill Media has expanded its international portfolio with the acquisition of Powering The Cloud, from Angel Business Communications for an undisclosed fee.
This is the second international acquisition by the UK-based organiser announced in the last few days, following the purchase of French pharmacy show Pharmagora.
“Germany is the biggest European IT market – representing almost a quarter of all IT spend,” said CloserStill director Phil Nelson.
“Most importantly the outlook for cloud computing is very positive as the arguments for flexibility and cost savings outweigh data and security issues. According to Experton, cloud spend in Germany will increase by 50 per cent in 2014 and continue to grow to represent an €18bn market by 2017.”
CloserStill Media also announced the launch of Data Centre World Frankfurt to run alongside Powering the Cloud.
“It is clear to everyone that the market for cloud is in commercial overdrive, powered by the geometric growth in demand due to a whole series of irreversible factors including the flexibility and savings now apparent to all,” said CloserStill chief executive Andy Center.
CloserStill’s technology division includes Learning Technologies, Cloud Expo Europe, Data Centre World and sister events in Singapore, Cloud Expo Asia and Data Centre World Asia.
Powering The Cloud will be held on 28-29 October 2014 at Messe Frankfurt.
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