Tag: blog


Too big to succeed? Expert Opinion

By Paul Woodward, Chairman of Paul Woodward Advisory Every exhibition organiser that has them loves them; the giant shows, the bedrock of the business, money machines with margins better than selling crack cocaine. But what’s going on? I was debating with a colleague at the end of last week which would be the next shoe to fall. Cebit is gone. Baselworld is in intensive care. Thirteen...

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Can sustainability look good AND be good for business? Expert Opinion

By Sam Rowe, CEO of Ignition   The battle to get large company clients interested in sustainability is basically over. They’re talking about it at the very least, or else they’re forming and exercising environmental and social impact policies. Sustainability is on the strategic agenda to stay. But other debates remain, including how to convince clients that sustainable can also be beautiful and, at the...

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In conversation: WRG’s Mark Jackson Expert Opinion

The World Exhibition Stand Awards are a new set of awards designed to celebrate the very best in exhibition stand design and experience – whatever the show, wherever in the world, and whoever the client. The awards will be taking place in The International Pavilion at International Confex, on 28 February. Read more about the WESAs here. Ahead of the awards, EW spoke to Mark Jackson, Head of Environments at WRG, a...

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Design to build: the A to Z of exhibition stand planning Expert Opinion

What exactly do you need to consider when planning your next exhibition stand design and build? Stephen Lindsay of exhibition stand designer DMN Design Build has put together a handy A-Z of what you need to be thinking about before, during and after your exhibition.   A is for Artwork. The foundation of every great exhibition stand is the concept and the artwork that brings it...

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The rise of the meetings house of Saudi Expert OpinionMiddle East

By Danielle Curtis, Exhibition Director Middle East, IBTM Arabia   Historically, the economy in the Middle East has been built on selling oil, with the countries there investing little capital in other sectors. Today, all that has changed. The price of oil has dropped and environmental pressures mean global powers are likely to seek alternatives to it as fuel. Oil-rich Middle Eastern countries have been...

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In conversation: OCTANORM’s Hans Bruder Expert Opinion

The World Exhibition Stand Awards are a new set of awards designed to celebrate the very best in exhibition stand design and experience – whatever the show, wherever in the world, and whoever the client. The awards will be taking place in The International Pavilion at International Confex, on 28 February. Read more about the WESAs here. Ahead of the awards, EW spoke to Hans Bruder, managing director at OCTANORM Service Partner...

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In conversation: Rapiergroup’s Chris Litchfield Expert Opinion

The World Exhibition Stand Awards are a new set of awards designed to celebrate the very best in exhibition stand design and experience – whatever the show, wherever in the world, and whoever the client. The awards will be taking place in The International Pavilion at International Confex, on 28 February. Read more about the WESAs here. Ahead of the awards, EW spoke to Chris Litchfield, creative director at Rapiergroup.   What...

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Can sustainability look good AND be good for business? Expert Opinion

Sam Rowe, CEO of agency Ignition, examines where the responsibility for sustainability lies within the events industry.   The battle to get large company clients interested in sustainability is basically over. They’re talking about it, at the very least, or else they’re forming and exercising environmental and social impact policies. Sustainability is on the strategic agenda to stay. But other debates remain, including how to convince clients...

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The past, present and future of exhibition stand design Expert OpinionWorld

The World Exhibition Stand Awards are a new set of awards designed to celebrate the very best in exhibition stand design and experience – whatever the show, wherever in the world, and whoever the client. The awards will be taking place in The International Pavilion at International Confex, on 28 February. Read more about the WESAs here. Ahead of the awards, EW spoke to Mark Sykes, executive creative director at...

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Russia: From red to amber… AsiaEuropeExpert Opinion

EW‘s Johnno G visits the Venice of the North and finds some Imperial exhibitionism.   Forgive me a self-indulgent moment on preconceptions, but before the FIFA World Cup this summer, you couldn’t have paid me to go to Russia. So political are the agendas to which we are exposed through the mainstream media, it is easy to believe what we are told rather than rely...

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