Exhibition marketing shifting to digital World

Exhibition Industry Research (CEIR)’s Cost to Attract Attendees Report has highlighted attendee marketing trends. The report, sample statistics from which feature in the orange box to the right, provides metrics on spending and marketing mix allocation for exhibition attendee promotions, as well as the marketing tactics found to be most effective in driving attendance. “Organisers can compare their attendee promotion spend and marketing mix practices...

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German investment firm acquires Olympia London Europe

A joint venture of institutional investors led and advised by Deutsche Finance International (DFI), a global investment firm and part of the Deutsche Finance Group, and Yoo Capital (YC), have announced it has acquired Olympia London, in a US$368m (£296m) deal.

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