EW visited Lyon with GL events and discovered Sirha, a gastronomical show befitting a location with increasing global connections
Exhibition Industry Research (CEIR)’s Cost to Attract Attendees Report has highlighted attendee marketing trends. The report, sample statistics from which feature in the orange box to the right, provides metrics on spending and marketing mix allocation for exhibition attendee promotions, as well as the marketing tactics found to be most effective in driving attendance. “Organisers can compare their attendee promotion spend and marketing mix practices...
Fresh Montgomery group marketing and content director Mina Booth says food shows require special attention.
A joint venture of institutional investors led and advised by Deutsche Finance International (DFI), a global investment firm and part of the Deutsche Finance Group, and Yoo Capital (YC), have announced it has acquired Olympia London, in a US$368m (£296m) deal.