European SMEs are being invited to take advantage of new EU support to participate in a series of one-to-one meetings at international trade fairs to expand their businesses abroad.
Daren Newton, director and co-founder, Media 10 says design shows require a unique approach.
Venue updates and builds from around the world...
At AMR International, we are often approached by event organisers looking for growth. Typical questions are – should we improve our sales force effectiveness; can we add exhibitor categories; can we increase prices; or bolt on “adjacencies” to make up for lost revenues?