INDIA - Adforum, the organiser of pulp and paper trade fairs PulPaper, SPCI and China Paper, is launching a paper exhibition in association with Inter Ads-Brooks Exhibitions.

IPX India will be held on 13-15 December 2012 in Mumbai, and is being produced by Adforum and Inter Ads-Brooks Exhibitions, a joint venture between Inter Ads India and UK-based outfit Mack Brooks Exhibitions.

The exhibition, organisers hope, will attract at least 200 companies for its premier edition. Director of Inter Ads-Brooks Exhibitions, Rajan Sharma, says he is excited about the alliance with Adforum and about creating an International level exhibition for the pulp and paper technology industry in India.

A high level conference and various social activities will be held concurrently with the exhibition.

"We want to expand our portfolio of large international shows and our objective has, since many years, been to launch a new exhibition in India," said the CEO of Adforum, Bjorn Delin. "Mumbai, as the leading industrial and financial city, is the perfect place to organise a new exhibition for the Indian pulp and paper industry."

India has one of the fastest growing pulp and paper markets in the world today, with an estimated turnover of approximately US$3.4bn.